The Unscripted Entrepreneurial Network

An entrepreneur on the TheFastlaneForum.com recently complained that he couldn't identify any ideas. After a few questions, it become clear why. The entrepreneur had a ME-BIAS. In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you'll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true. This same concept applies to business opportunities. People who complain about "not seeing ideas" have a selfish, narrow-minded ME-BIAS and their RAS does the rest. Instead of thinking, "What can my business do for the world? Or my community?" they errantly think "What can this business do for me?" The ME-BIAS. Opportunities must tightly fit into their tiny box of me, me, and me, often relating to loves, passions, interests, and personal desires. It's a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the ME-BIAS, creating very limited ideas for life-changing pursuits. Well it's no shock you can't find an idea when you've backed yourself into a corner of having that idea meet your ME-BIAS. When you drop a ME-BIAS, suddenly the world opens up to you, and opportunities are everywhere. In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a ME-BIAS, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development. In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... you do indeed feed the ME.

Had a lot of people ask me about using book summary services like Blinkist. PLEASE DO NOT. These services are utter trash and serve people looking for shortcuts, people who are unlikely to have massive success because they are not process oriented. These services serve those who want the PILL to lose weight, but not the hard exercise or sacrificial diet change. These services serve those who want the EVENT to success, but not the PROCESS. These services serve those who want a HELICOPTER to the mountaintop, but they don’t want the HIKE. Good books require a thoughtful, deliberate reading, not a drive-by summary put together by some disinterested low-level employee. Just to give you an example on how trashy these services are, the summary on my first book, The Millionaire Fastlane, was SO POORLY DONE, I wouldn’t have bought my own book. I would have read the summary and had an immediate verdict of "Meh." In fact, they didn't even bother to summarize the cornerstone of my entire philosophy, which is CENTS. Nope, the fools left it out. Subsequently, I formally requested that Blinkist remove the summary, and from doing any future summaries on my work. I saw other summaries and came to same conclusion … you’re getting to SMELL the meal, but you won’t get the benefit of EATING it. Stop the merciless search for the shortcut. Shortcuts are a Fastlaner's business model.