RichAds - HQ push, pop traffic [EN]

RichAds Pre-roll video data, 2026. 1 – Audience engagement in these GEOs is clearly higher than what the current price “justifies” — meaning advertiser competition hasn’t caught up to the traffic quality yet: 🇵🇭 PHL (Philippines) — 4.3% CTR at a CPM of just $0.08. The engagement-to-price ratio here is the best in the whole table — noticeably better than even India’s. This should be the first pick for testing. 🇹🇷 TUR (Turkey) — 4.6% CTR at a $0.45 CPM, while GEOs with similar CTR (JPN, BRA) run CPMs almost 2–3x higher. Looks like a market that competition hasn’t “warmed up” yet. 🇨🇴 COL (Colombia) and 🇮🇩 IDN (Indonesia) fall into this bucket too: decent CTR at a CPM that’s a fraction of what Tier-1 countries with similar engagement charge. 🇮🇳 IND (India) — a massive volume (1.09B impressions) at a $0.10 CPM with a solid 5% CTR — a great spot for racking up volume fast and testing creatives at scale. But cheap Tier-3 traffic in gambling often runs into trouble at the deposit stage — use this volume for A/B-testing creatives/landers, not as your main ROI source, without first checking how the funnel performs all the way to FTD. 2 – Pricier markets with weak CTR — proceed-with-caution zone DEU, USA, FRA, AUS, CAN — all sit at a 1.7–2.4% CTR, but CPMs of $0.45–1.00 — noticeably higher than GEOs with similar or even better CTR. There are two possible explanations here, and the buyer needs to figure out which one applies to their specific offer: Positive scenario: these are high-spending Tier-1 markets — the low CTR is offset by much higher lead quality and deposit value, so the premium is justified. Negative scenario: the high price is simply a byproduct of heavy competition, not real audience quality in the vertical.

Meta deletes more fake accounts every year than its entire reported user base. Let that sink in.

YouTube and Meta show reliable, if slowing, growth (~4-7% YoY), backed by verifiable data — Meta's official DAU reports and YouTube's consistent third-party estimates. TikTok's numbers are the outlier: with no official disclosure, third-party estimates for 2026 range from 1.00B to 2.20B, a gap too wide to draw any real conclusion from.

Meanwhile bot traffic on mobile apps hit 41%. Growth down, fraud up. Not a great combo if you're buying "premium" CTV inventory blind.

📉 CTV source growth is slowing — from +15% to +8.4% YoY.

In recent weeks, we have been collecting data on vileo advertising, and here is a research. Below are the main points ⬇️

Hi, frirends. another case of how our client got on the scam – pay 20$ for the refund to crypto wallet😞. The bot @RichAdsSupport_Bot 🙅‍♂️ has nothing to do with us! We do not charge for refunds. Please be careful. If in doubt, write to our official channels: support@richads.com @richads_com @pr_richads

Want to start running traffic but not sure where to begin? Together with our account management team, we've put together some resources to help: 📋 Checklist: how to get started 1-2-3 steps 🎯 How to combine different ad formats for better results

oday our partner shared their latest verified top games — the ones they're currently seeing the strongest results with traffic. This isn't a random list. Every game here has been tested by our partners, has solid creative support, and is showing numbers worth talking about. 🔥 Top 5 games our partners recommend testing right now: 1. Aviamasters 2 This one's quietly outperforming everything else on the list. Fresh offer, barely any competition in the space yet, and ready-made creative packs built around the game's actual mechanics instead of the usual "plane flew away" template. Partners running the promo pack untouched are seeing cost per result from $0.34, CPL $0.41-0.49, with frequency still basically zero. By the way, we also managed to score free creatives for a first test of the game right here — click 2. Fishing Time A genre classic that still holds a stable CTR and low CPL. The mechanic is instantly clear — users don't drop off while getting familiar with the game. 3. Chicken Rush 2 A continuation of the hyped format, the draggable/multiplier mechanic performs well on Tier-1 and Tier-2, retention is above average for the vertical. 4. Balloon Mania A light casual mechanic, low barrier to entry for the user — works well on broad GEOs where a fast conversion to first deposit matters. 5. Plinko 2 A reliable fallback — not the flashiest game on the list, but the numbers stay consistent across almost every GEO our partners have run it in.

hi, our friends! Every month we encounter cases of scams that lure advertisers' first deposits into their accounts. Today, our client shared scamer contact ⛔️ @johncreww ⛔️, he writes on behalf of RichAds and asks for a deposit. Please be careful! We accept payments only through the domain https://my.richads.com/addFunds If you doubt, write to our official channels: support@richads.com @richads_com @pr_richads

🇪🇸 RichAds Blog now speaks Spanish! We've just launched the Spanish version of our blog — same expert insights on push, pop, and CPA marketing, now easier to read for our Spanish-speaking audience. 👉 Check it out Latest articles: 12 Mejores Redes de Publicidad en Video en 2026 Top redes publicitarias para LATAM

Today one more client was deceived by scammers. Please be carefull, here is a note on how not to get caught.

⚽ World Cup Poll Recap Yesterday we asked our IG audience: who's lifting the trophy this year? The result was: 🇦🇷 Argentina — 27% 🇫🇷 France — 45% 🏴󠁧󠁢󠁥󠁮󠁧󠁿 England — 10% 🇪🇸Spain — 18%

🎬 Still guessing what makes a pre-roll video ad actually convert? We broke down 16 real examples across Gambling, Betting, Dating, Nutra, Gaming, and E-commerce — so you can steal what works instead of testing blind. Spoiler: the best ads don't explain. They hook in 5 seconds and let the visual do the rest. → 16 Pre-Roll Ad Examples for 2026

🎬 Still guessing what makes a pre-roll video ad actually convert? We broke down 16 real examples across Gambling, Betting, Dating, Nutra, Gaming, and E-commerce — so you can steal what works instead of testing blind. Spoiler: the best ads don't explain. They hook in 5 seconds and let the visual do the rest. → 16 Pre-Roll Ad Examples for 2026