Ecom Parkour

I hope you all had a great BFCM and gifting season 💪 Now, forget about your ROAS for the next week, enjoy time with your loved ones and see you in Q1 when we go all in again 🚀 We'll keep you updated over here for anything that comes. 2024 will be great!

High CPA & CPMs being reported globally on Meta from Saturday. Probably again due to new AI updates on Meta last Friday. End of the year scaling is going to be costly it seems. 🥱

New pop-up appearing today when you are appealing ads. Even meta knows their fact check is buggy haha

🚨 Important Update: There are reports of Facebook pages and related assets experiencing issues today. To prevent any potential cascading problems, it's advised to detach any assets that are currently down from your other connected assets. This precaution could help avoid affecting the stability of your remaining assets. Stay alert! 🎳

Shopify checkout having problems. 😮‍💨

Attention to those targeting a Return on Ad Spend (ROAS) of 4x or higher merely to reach the break-even point: This may be an indicator of underlying inefficiencies in your business model. It's crucial to conduct a thorough analysis and optimization of your unit economics. By doing so, you can identify more effective strategies for achieving profitability without relying on such high ROAS targets.⌨️

The Structure that worked the best for us in this BFCM. CBO 7DC Ad set count 3: 1. 1x Broad 2. 1x 10% LLA stack 3. 1x Interest stack Each ad set had 5 creatives, 3 videos, 2 statics The secret is spilled. 🦦

No ads being approved for the last 15 hours👀

As promised on our youtube channel, we are sharing the script to covert a postpaid ad account to a prepaid one. Script Link: https://anotepad.com/note/read/c3cy4hhe Cheers 🦦

For the BFCM weekend and Monday, we analyze past trends, examining this year's Black Friday performance and growth compared to last year. This helps us make informed predictions for the following day. At midnight, we adjust or reduce budgets, ready to kickstart another exciting day. Wishing everyone the best of luck! 🍀🚀🎉

I hope you all killed this Black friday. 🚀 If you were able to pull off even 60% revenue of black friday on black Saturday, you are doing something great. Go touch some grass now. 🦦

Just in from Meta: "Major delivery issues across Europe, audiences are shrinking we have no idea why. The result is limited reach and performance"

Black friday in just 2 weeks. 🦧

No more targeting under 18 on EU + CH You better adjust your targeting of you are running ads to U18, because your ad sets are about to be paused

Bad for EU advertisers. Another hit after Privacy regulations

Meta Bug Announcement: 🥷 For many users ads are showing without any creatives. Happening from last 24 hours and seems like it's still not fixed. So if are noticing bad performance since yesterday, this is your culprit.

Message on @threasury for queries 😄