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Marble Sort! Crosses the $5M Monthly IAP Revenue Milestone Released less than a year ago, Marble Sort! is already ranked #7 by lifetime IAP revenue in VOODOO's massive portfolio 🚀 Since May, it's been VOODOO's second-strongest earner behind only Castle Busters, with one of the highest RpDs in the portfolio. And in June 2026, Marble Sort! became the 4th top-grossing game in the Sort Puzzle genre! So how did VOODOO turn this Sort Puzzle into a hit? 🎮 A fresh take on gameplay. VOODOO built on a trending loop mechanic but changed how the marbles are sorted: they're thrown and bounce, letting players tap several colors and place them on the belt in random, creating a satisfying effect. 💰 Well-crafted monetization built on Hybridcasual best practices. Bundles of coins, lives, and boosters are available for purchase, paired with rewarded ads. 📱 A top-notch UA strategy from one of the world’s most experienced Hypercasual publishers. Learn more about Marble Sort! and two other VOODOO hits, Castle Busters and Sand Loop, in our article.

New Puzzle Order: The Rise of Sort, Block, and Screw For what feels like an eternity, Match-3, Merge, and Blast have been the three pillars of the Puzzle market, accounting for 80% of its total revenue. But their market share is being challenged as new subgenres are gaining momentum 🤯 Downloads make the shift even clearer: their combined share of installs has dropped from 75% a decade ago to 25% today! The next generation of Puzzle leaders is already waiting in the wings: Sort, Block, and Screw. This Hybridcasual trio is showing a lot of potential 💪 In this article, written in collaboration with Ahmetcan Demirel, we explore: 1️⃣ How Sort continues to grow thanks to constantly evolving game design 2️⃣ How a healthy mix of IAP- and IAA-heavy Block games is driving strong monetization 3️⃣ What developers of Screw games need to do to succeed in this Hybridcasual Puzzle rush All the insights are already avaliable via the link.

Top 10 Publishers by Gaming Revenue in Q2 2026 We’re continuing our Q2 2026 recap, and today we’re taking a look at how the world’s leading gaming publishers performed. Tencent once again secured the top spot, with Century Games remaining its closest competitor, though still 55% behind in IAP revenue. That said, Century Games posted one of the strongest year-over-year IAP revenue growth rates at 39%, fueled primarily by the growth of its 4X strategy Kingshot and the success of Merge-2 Tasty Travels. However, the fastest growth of all demonstrated Microfun, boosting its IAP revenue by 100% YoY driven by its hit Gossip Harbor: Merge & Story 🚀 Last but not least, Playrix posted 8% YoY revenue growth driven by the improved performance of Township and Gardenscapes. Learn more about the metrics of the leading publishers using AppMagic’s Top Publishers tool via the link

Top 10 Publishers by Gaming Revenue in Q2 2026 We're continuing our Q2 2026 recap, and today we're taking a look at how the world's leading gaming publishers performed 🥳 Tencent once again secured the top spot, with Century Games remaining its closest competitor, though still 55% behind in IAP revenue. That said, Century Games posted one of the strongest year-over-year IAP revenue growth rates at 39%, fueled primarily by the growth of its 4X strategy Kingshot and the success of Merge-2 Tasty Travels. However, the fastest growth of all demonstrated Microfun, boosting its IAP revenue by 100% YoY driven by its hit Gossip Harbor: Merge & Story 🚀 Last but not least, Playrix posted 8% revenue growth despite a 9% drop in downloads, driven by the improved performance of Township and Gardenscapes. Learn more about the metrics of the leading publishers using AppMagic's Top Publishers tool ✨

Top 10 Games by IAP Revenue in Q2 2026 June is over, which means it's time to see how the mobile games market changed in Q2 🤩 This quarter brought a few notable shifts in the leaderboard. While Honor of Kings held onto the top spot, Whiteout Survival and Royal Match replaced Last War: Survival and PUBG Mobile in the top three. They didn't surge—they just held steady, while Last War: Survival declined 30% quarter-over-quarter and PUBG Mobile dropped 31%, marking the biggest revenue declines of the quarter. Meanwhile, Gossip Harbor: Merge & Story and Kingshot strengthened their positions. Their IAP revenue grew 5% and 8% QoQ, respectively, while also posting notable year-over-year gains of 135% and 256% 🚀 On the downloads side, Honor of Kings stood out with 12% QoQ and 63% YoY growth. Most other top games either declined or remained flat, with Gossip Harbor: Merge & Story being the only other title to achieve YoY download growth (+58%), despite a 10% QoQ decrease. Learn more about the leading games of Q2 2026 with AppMagic Top Apps ✨

2 Days Until AppMagic x AppFollow Webinar: “Are You Analyzing the Right Competitors?” On July 1st, our Head of Inbound Sales, Kirill Vaganov, and AppFollow’s Senior Customer Success Manager, Veronica Bocharova, will discuss how to: ✔️ Spot meaningful competitor signals ✔️ Analyze customer feedback behind competitors ✔️ Combine both insights and apply them to your product, ASO, marketing, CX, and growth strategy Save the details: 🗓️ July 1, 2026 🕙 4pm CET 📍 Online And don’t forget to register if you haven’t already.

DTC is Already a $17B Market For Mobile Games Before our eyes Direct-to-Consumer went from a nice-to-have feature to one of the biggest opportunities in the industry 💪 Now GDC and AppCharge have put a number on it: $17B! In their report, they explore: — What the fee changes set in motion — The business and player benefits early adopters are seeing — How DTC helps build a competitive moat Our Head of Market Insights, Alina Zlotnik, shares that DTC revenue in the US grew 26% year-over-year based on AppMagic data 🚀 These days we can see how leading players like Monopoly GO! and Last War: Survival are actively investing in DTC. However, interestingly, many games aren’t aggressively pushing DTC purchases, allowing players to choose their preferred payment method freely instead. Learn more about the state of the DTC market via the link.

FIFA World Cup Drives Sport App Downloads by Almost 300% With the 2026 FIFA World Cup in full swing, we explored how it and four other major tournaments impact Sport apps and games market 💪 Looking at the FIFA World Cup, UEFA EURO, FIFA Club World Cup, Copa América, and the NFL, here's what we found: ⚽️ The FIFA World Cup delivers the strongest download growth, boosting installs by 297% for Sport apps and 71% for Sport games on average. ⚽️ UEFA EURO drives the highest revenue uplift for Sport apps (+66%), while the FIFA Club World Cup has the biggest impact on Sport game revenue (+33%). ⚽️ Sport apps typically see spikes in both downloads and revenue during the event, while Sport games often experience a longer-lasting effect that continues after the tournament ends. Find out more insights about each football event’s impact on the Sport apps and games via the link 🥅

$47M in IAP Revenue: How Vooodo Changes its Monetization Model These past few months, VOODOO has been reinventing itself in Midcore and Hybridcasual, focusing more on IAP monetization instead of familiar IAA. One year later, its three new non-Hypercasual hits have generated $47M in IAP revenue — over 30% of the publisher's total portfolio revenue 🔥 Responsible are: 1️⃣ Midcore Castle Buster with $17M IAP revenue and 21M downloads. Think Angry Birds meets Brawl Stars with VOODOO’s signature DNA. 2️⃣ Sort Puzzle Mable Sort! with $14M IAP revenue and 14M installs. The game offers to sort thrown on conveyor belt marble with an additional strategic twist. 3️⃣ Another Sort Puzzle, Sand Loop, with $16M IAP revenue, 9M downloads, and one of the strongest RpD in VOODOO’s portfolio. Players fill moving buckets with matching-colored sand, removing colors from the sand image which creates a satisfying effect. Find more insights about these three titles in our latest article ✨

The FIFA Effect: What Happens to the Mobile Market During Football Season It's been a week since the FIFA World Cup 2026 started, and billions of people around the world have been glued to their screens, waiting to see which team is going to win. With such a massive fanbase, football season is bound to have an impact on the mobile market. But how significant is that impact, and does it differ between gaming and non-gaming apps? 🤔 That’s exactly what we explored in our latest article, analyzing the effects of five major football tournaments over the years, including: ⚽️ FIFA World Cup ⚽️ UEFA EURO ⚽️ FIFA Club World Cup ⚽️ Copa América ⚽️ The NFL Here are some of the questions you'll find answers to: — Which football tournament has the strongest impact on app and game metrics? — How do downloads and revenue respond differently to major football events? — Does the timing and duration of the effect vary between apps and games? So, the next time you're waiting for the next match to start, you know what to read 😉 The article is already available via the link.

AppMagic x AppFollow Webinar: “Are You Analysing The Right Competitiors?” On July 1 How do you analyze your competitors? If your first thought was: “Track growth, check rankings, and monitor new features,” then this webinar is for you 😉 That’s a good start, but it often misses key signals. Join our Head of Inbound Sales, Kirill Vaganov, and AppFollow’s Senior Customer Success Manager, Veronica Bocharova, as they introduce the Market-to-Customer Strategy Loop—a framework for closing those gaps. What you’ll learn: 🔹 A framework for identifying meaningful competitor signals using revenue, downloads, rankings, category movements and more 🔹 Best practices for analyzing customer feedback behind competitors’ performance: from bugs to pricing 🔹 Ways to turn both market and customer signals into a powerful strategy Save the date: 🗓️ July 1, 2026 🕙 4pm CET 📍 Online Register via the link 🔗

New era of VOODOO: from Hypercasual to Midcore and Hybridcasual VOODOO has long been known for its Hypercasual hits and strong expertise in IAA monetization. Later, it shifted closer toward Hybridcasual with games like Mob Control and Block Jam. Recently, the change has become even more visible. With three new hits — Castle Busters, Marble Sort!, and Sand Loop — the company generated nearly $18M in IAP revenue in May alone. So, are we witnessing the beginning of VOODOO’s new era? 🌅 In our latest article, we break down: — How Castle Busters broke into the Midcore charts — VOODOO’s breakthrough in the Sort Puzzle genre with Marble Sort! — How hybridcasual Sand Loop became one of VOODOO’s strongest hits in terms of RpD A deep dive into these three titles — until VOODOO drops the next one 😉 All details are already available via the link ✨

Destiny 2 Daily Revenue on Steam Hits Record $3.7M Amid Final Update We’re not crying, you’re crying! 🤧 On June 9, Destiny 2 released its final content update, “Monument of Triumph”, as fans gathered to either say goodbye to a 7-year journey or nudge Bungie toward giving the series another life with Destiny 3. This strongly boosted daily revenue, jumping from $290K on June 8 to $3.7M on June 9, bringing lifetime game’s revenue to $900+M on Steam 🚀 If that’s not an ending for the history books, we don’t know what is. This spike is, by far, the largest in the game’s timeline! For comparison, the second-largest spike happened on May 6, 2025, when Bungie announced The Year of Prophecy and launched its first expansion, The Edge of Fate. Even then, daily revenue was 1.6x lower at $2.3M 🤯 While Bungie has said it plans to incubate new games (which we’re eagerly waiting for), we’re also keeping a close eye on its newest title Marathon. The game has generated $36M in total revenue on Steam since its March 2026 release, which is notably smaller than Destiny 2 generated in first 3 months after its launch. Marathon’s daily revenue peak of $263k on June 2 is also still far from Destiny 2’s highest numbers. Learn more about Bungie’s portfolio performance via the link 🔗

We Asked Investors: Why Türkiye? The answer was surprisingly consistent: top-tier talent, deep mobile gaming expertise, strong government support, and a growing list of success stories. What was once an early-stage hotspot is quickly becoming a full-scale gaming hub. The numbers speak for themselves: 🚀 Turkish developers' IAP revenue grew 450% in just 6 years, reaching $2.76B in 2025 — and still managed to grow 3% YoY despite broader market stagnation. 📈 The number of Turkish game developers increased 3.1x since 2020. 💰 Market leaders continue to scale. Dream Games generated $1.7B in 2025 (+15% YoY), Peak Games reached $620M (+18%), and Rollic Games hit $207M (+138%). 🤯 A new generation is rising even faster. Grand Games grew 1932% YoY, Good Job Games 7585%, Paxie Games 113%, and Panteon 95%. 🎮 Rollic remains the download king with 172M downloads in 2025 (+39% YoY), while its game concepts continue to inspire copycats worldwide. To top all that, in the first 5 months of 2026, 71% of all startup investment in Türkiye went to gaming ventures! Want to learn why Türkiye has become one of the hottest gaming markets for investors and developers? Check out our latest report 💡

Top 10 Premium Games on Steam by Copies Sold: May 2026 Now that we're a few days into June, it's time to see what Steam players were spending money on in May. And if you were hoping to spot a dominant genre, good luck 😏 According to Steam's worldwide rankings, players were in the mood for a little bit of everything. 🌊 Subnautica 2 became the month's best-selling game with around 4.3M copies sold. The sequel to the famous survival game is still in early access, so this number is likely just the beginning! The hype around the release also brought the first Sabnautica back into the charts with 1.1M copies and #4 in the ranking. 🏎️ Second comes Forza Horizon 6 with 3.2M of sold copies, showing that racing games can still top the charts if the franchise meets excellent execution! 🎲 Gamble With Your Friends reached #3 by copies sold with 2.2M units, proving that “friendslops” are still in their prime. Not coincidentally, we explored this trend in our recent article. 🕶️ Another standout is 007 First Light, which reached #6 by copies sold despite launching on May 26 and having only five days to climb the charts. Congrats to all the studios with the great performance of their titles! What a month to be a gamer 🤩 Explore the full rankings and discover what Steam players were really into in May via the link.

Türkiye’s Mobile Gaming Landscape 2026 Yes, we know you’ve already seen plenty of yearly reports on Türkiye. That’s why we decided to save you time and put together the ULTIMATE one 🤌 And honestly, how could we not? Over the past 6 years Turkish developers revenue increased 450%, global market share grew from 1% to 5%, and, despite the mobile market stagnation, Türkiye has actually achieved 6% YoY growth in 2025 🤩 To deliver the best in class insights we partnered with a leading mobile gaming content platform Gamigion ⭐️ Here’s what we covered: 1️⃣ Global yearly trends: revenue and download growth, market share, top genres, games, and publishers in Türkiye. 2️⃣ Investments & M&A: funding activity, key investors and acquirers. 3️⃣ Key regional traits: LiveOps, standout launches, and Turkish development trends. You totally wouldn’t want to miss it! All the insights are available via the link 🔗

Casual Puzzle: Has It Reached Its Ceiling, and Which Subgenre Still Has Room to Grow? Casual Puzzle sits at the top of the mobile market with $8.7B in IAP revenue and 7.3B downloads in 2025, making it a natural target for developers searching for the next big opportunity 👀 However, looking at its major contributor, Match-3, which accounts for 58% of the market, we can see that its IAP revenue has hit a ceiling, with no meaningful ad revenue to cushion it. Monthly downloads have declined by more than 20%, and the subgenre remains dominated by a handful of long-time leaders such as Candy Crush Saga and Royal Match. Blast, which accounts for less than 1% of the 2025 IAP market revenue, took a steep nosedive in 2023. Most of its former contenders never regained momentum with only Toon Blast continuing to grow solo. But what about the evergreen Merge subgenre? Does it still hold promise for new entrants, or is it better to quit before starting? 🤔 Find out in our latest article, written in collaboration with Ahmetcan Demirel, CPO at Rotatelab and Product Advisor to Puzzle Teams ✨

Casual Puzzles in 2026: The Past, Present, and Future There are three pillars of the Casual Puzzle market: Blast, Match-3, and Merge-2. And despite having a lot in common, they now face very different fates: — Merge-2 is showing solid growth year after year, and 2026 is no exception — Match-3 has been stagnating after the explosive success of Royal Match — Blast has been declining and is way behind the two leaders Together with Ahmetcan Demirel, we took a closer look at how these three major Puzzle genres performed over the last three years and where the opportunities are in 2026. Read via the link.

5 Gacha Events That Helped Love and Deepspace Reach $1B in User Spend Gacha LiveOps is one of the most popular mechanics in Midcore, now used in 80% of top-grossing titles, with its presence up 60% since 2024. One of the strongest recent examples is Love and Deepspace. Since its 2024 launch, the game generated $750M in IAP revenue, 31M downloads, and crossed $1B in user spend 🔥 So, which gacha events helped drive its success? 1️⃣ All-character events that deliver high level of diversity and cover different player motivations, helping drive revenue spikes of up to +154%. 2️⃣ Battle skin releases where players unlock limited skins by pulling new character cards through gacha, combining progression impact, rarity, and community hype, boosting revenue up to +130%. 3️⃣ Character birthday events that recreate real-life celebrations through narrative, DIY gifts, and immersive interactions, increasing revenue up to +50%. We left 2 more events for you to learn about in our latest article 😉 Don’t miss it out!

Castle Busters: A New Game-Changer in the Artillery Shooter Market Castle Busters by Voodoo started showing the first signs of future success back in February and, through continuous growth, reached $4M in monthly revenue in April 2026. As its name suggests, the game truly busted the Artillery Shooter market, growing the subgenre 4.6x year-over-year and accounting for 72% of its revenue in April 2026 🤩 The last time the market saw similar growth was back in 2022 with the release of DDTank Adventure (弹弹堂大冒险), which peaked at $14M in monthly revenue before quickly declining afterwards. Voodoo previously experimented with Artillery Shooter titles, with Archery Clash! reaching $4.9M in lifetime revenue since 2023. This time, however, the company shifted from Hypercasual to a more Midcore gameplay approach. Today, we continue watching Castle Busters climb the Midcore weekly grossing chart, reaching №66 last week. Would it be able to sustain its growth? Let’s keep an eye on it 😉