اسئله مبادئ تسويق

includes repair and maintenance items

include raw materials and manufactured materials and parts.

products purchased for further processing or for use in conducting a business are Industrial products

consumer products and services with unique characteristics like Medical services It is a description of

Life insurance example for

Exclusive distribution in only one or a few outlets per market

Cars is Shopping product It is characterized as

Low price , Frequent purchase , little planning,

Furniture example for

Products that the customer buys less frequently

‏ example for convenienc products

are consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying

are products and services bought by final consumers for personal consumption.

Augmented Product includes

Product attributes like Packaging Represent

the company asks, "What is the customer really buying?"

Companies are now creating and managing customer experiences with their brands or company.

Services consist of activities only

Products and services have become less commoditized