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آرشیو پست ها
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involves managing upstream and downstream value-added flows of materials,
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Exclusive territorial agreements are where producer or seller unlimit territory.
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The seller does not have the right to ask exclusive distribution sellers not to deal with competitors’ products
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occurs when the producer gives only a limited number of dealers
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Evaluating channel members is not part of channel management Decision
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A producer and the intermediaries need to agree on Conditions of sale and other conditions
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producer and intermediaries It is not necessary have to be in agreement
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Distribution has several types, including promotional distribution
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Find out what target consumers want from the channel is one of steps of Analyzing Consumer Needs
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Multichannel distribution systems are systems in which a single firm sets up two only marketing channels
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Is contractual vertical marketing links several stages in the production-distribution process
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coordinates successive stages through the size of one of the parties only
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who join together through contracts this information represents
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consist of one or more independent producers, wholesalers, and retailers
