Online Mastery Academy

And targeting Indians be doing the most. Up to 22,000 people will see the ads with same budget This is largely due to population size, countries economy and audience quality (in this case, buying power)

And if you change the target country to Nigeria, your ads now have the potential to reach up to 12,000 people For this reason and this reason alone, it will always be more expensive targeting the USA, than it is to target Nigeria.

Targeting the USA, your ads will reach between 702 - 2.0k people This thing means that Facebook will try to ensure your ads reach up to 702 people, and if it have good engagement and response rate, then your ads coud reach up to 2,000 people and even more

The two things thing that determines your cost per results 1) Reach: you must Optimize your ads to reach a lot of people,. If your ads doesn't reach the maximum number of people for it's budget, then your cost per results will actually be higher The amount of people your ads reach is determined by the your targeted audience, and how they respond to your ads. Let's see an example, if you set up two different ads, one targetting Nigeria, and the other targeting USA, using same budget, the ads targetting Nigeria will actually reach more people than the one targeting USA. (This explains why USA is more expensive to target than Nigeria) Also, Your ads will reach more people if a lot of people respond to it by comments, likes, tagging their friends and sharing. Facebook will show it to more people if these responds are positive, however, if the respond is poor, then Facebook will restrict it from reaching more people To get people to respond to your ads,. Then use ads creatives that they can relate to, and write text that calls them to respond. Hints: People engage & respond more to video ads , this explains why video ads usually perform better than image ads. See pictures below to understand better 👇

These will be mentioned and explained in the morning ✍️✍️

⚡The secret behind successful Facebook ads⚡ A successful Facebook ads is one where you're spending less money to get more results.🔥 In summary, you need to get a low cost per results with good conversation and profit ratio remember, results in this case, can be link clicks, landing page views, purchases, or sign ups, apps install, etc ) There are actually two things that determines your cost per results

As you can see from the screen above, There are two major bid strategy. 1. Automatic: you allow Facebook to bid for automatically in every auction, in this case,. Facebook will try to stay on top of your price and show your ads to as many people as your budget can reach 2. Manual Bid: Here, it is up to you to tell Facebook how much you intend to pay per click Facebook will try to bid within your range, and will not charge you more than the certain amount per Click. However, If this amount is too low, then you will lose in the auction every time as long as there are people in the same industry who are bidding more amount of money than you, and your ads may not actually reach people

Understanding Facebook ads algorithm First of all, Facebook ads works like an auction. This means that for every 3 feeds on Facebook news, an ads is supposed to appear on your screen The ads that appears actually depends on which advertiser won the auction space to display these ads. Every Facebook user has a value, one Facebook user is more expensive to target than the other, hence, for your ads to appear to the top audience category in your industry, you must stay on top of your bid in these auction. If not, your ads will appear to people with lesser value, people less likely to convert. And in situations where your bids in these auction is too low, then your ads may not reach anybody at all

You can also see for countries above. Some countries are generally more expensive to target.

The above is also applicable to country and gender. To see the above stats easily. Download the Facebook ads apps on your smartphone

The above is ads spend, sort by age. As you can see, people with age of 55 and above is more expensive to target. It cost about 8 naira per link click to target people with age of 55 and above about 4 Naira per link Click to target people with age 18 - 24 So what do you do? You simply stops your ads from reaching these ages with high cost per results, and focus on the more efficient ones