Online Mastery Academy

This is how the next screen looks like The most important thing here is to write your ads copy, choose your call to action and ads placements Fact: Using the right CTA (Call to action) can increase your CTR(Click through rate) as well as your conversation rate by 5%

For image ads, the standard is a 1:1 ratio image ( especially for news feeds) For video ads: your video should not be too long, a 30 sec vid or less is okay 👌

This is where you choose to use an image or a video for your ads👌

Next, you have the option of choosing media You can either use image or a video here Hint: Video ads will give you a lower cost per result as compared to image ads, however, traffic Quality from image is often higher than that of video ads Further explain: People may like your video with no real purchase intent, and click on your link just because they like your video, however, those who click on an image ads link have most likely read and understand what the ads says👌

You'll have to pick one of these option and proceed.

For website traffic ads, you're to pick the website traffic option on the screen ( we will explain the next step here ) For sales ads, it's recommendaed you pick the website conversion option (Note: It requires a certain level of technical expetise to set up a conversion ads successful) You'll have to set up a Facebook ads pixel, and pick your conversion goal, in this case, the conversation goal is purchases. You'll also tell Facebook how much your product is worth, by adding a numerical value(price) to your conversation , Facebook will track all this data, and Optimize your ads to reach people who will most likely buy what you're offering at a price that'll be considered profitable The ads will test-run for some days( 3 - 5 days) till your first few sales is made, after these phase, The Facebook platform will find it easier to identify your ideal customers, and more sales will come from your Facebook ads

On your meta ads manager account, click on create new You'll have all the options you see on this screen, now this is where things get a little overwhelming, especially if you're just starting out

Then get back to your meta ads manager 👌👌

Following the steps here is easy, you'll have to give you page a name, add profile and cover picture, update your page info, and make few post

Log into the app with your Facebook credentials Second thing to do is to create a Facebook page, You'll need a Facebook page to run an ads, (it's very easy to do this)