CUET Commerce Class 11 12

🌐 Global Enterprises Global enterprises are large business organisations that operate in more than one country. They are also called multinational corporations or MNCs. 🚥 Meaning of Global Enterprises Global enterprises are huge industrial organisations that extend industrial and marketing operations through branches in several countries. They operate with large capital, advanced technology and global marketing networks. 🚥 Features of Global Enterprises 📍 Huge capital resources➖ They can raise funds through shares, debentures, bonds and banks 📍 Foreign collaboration➖ They work with domestic companies for technology, production or brand use 📍 Advanced technology➖ They use superior production methods 📍 Product innovation➖ They invest in research and development 📍 Marketing strategies➖ They use strong advertising and sales promotion 📍 Expansion of market territory➖ They operate through branches and subsidiaries 📍 Centralised control➖ Headquarters controls broad policy decisions 🚥 Examples of Global Enterprises Examples include Coca-Cola, Nestle, Microsoft and Philips. These companies operate across countries but follow central policy control from their headquarters.