RichAds - HQ push, pop traffic [EN]

RichAds Pre-roll video data, 2026. 1 – Audience engagement in these GEOs is clearly higher than what the current price “justifies” — meaning advertiser competition hasn’t caught up to the traffic quality yet: 🇵🇭 PHL (Philippines) — 4.3% CTR at a CPM of just $0.08. The engagement-to-price ratio here is the best in the whole table — noticeably better than even India’s. This should be the first pick for testing. 🇹🇷 TUR (Turkey) — 4.6% CTR at a $0.45 CPM, while GEOs with similar CTR (JPN, BRA) run CPMs almost 2–3x higher. Looks like a market that competition hasn’t “warmed up” yet. 🇨🇴 COL (Colombia) and 🇮🇩 IDN (Indonesia) fall into this bucket too: decent CTR at a CPM that’s a fraction of what Tier-1 countries with similar engagement charge. 🇮🇳 IND (India) — a massive volume (1.09B impressions) at a $0.10 CPM with a solid 5% CTR — a great spot for racking up volume fast and testing creatives at scale. But cheap Tier-3 traffic in gambling often runs into trouble at the deposit stage — use this volume for A/B-testing creatives/landers, not as your main ROI source, without first checking how the funnel performs all the way to FTD. 2 – Pricier markets with weak CTR — proceed-with-caution zone DEU, USA, FRA, AUS, CAN — all sit at a 1.7–2.4% CTR, but CPMs of $0.45–1.00 — noticeably higher than GEOs with similar or even better CTR. There are two possible explanations here, and the buyer needs to figure out which one applies to their specific offer: Positive scenario: these are high-spending Tier-1 markets — the low CTR is offset by much higher lead quality and deposit value, so the premium is justified. Negative scenario: the high price is simply a byproduct of heavy competition, not real audience quality in the vertical.