Tricky Marketing

Philips made a fake window for people tired of grey skies ☁️💡 Philips Skylight mimics real sunlight and even changes brightness and tone throughout the day. 🌞 The premium version also includes UV-B light to support vitamin D production. 🧴 Price: around €500. 💸 So basically, when the sun refuses to show up, Philips sells you a replacement. ☀️ Would you buy this for winter — or is €500 too much for artificial sunshine? ❄️🤔 @trickymarketing

When burnout becomes content 🎥 A Japanese worker filmed his 18-hour day: wake up, 1.5h commute, work till 8 PM, edit videos till 1 AM, repeat. Millions watched. 📈 Marketing twist: exhaustion sold as ambition. No sleep? Discipline. 😴❌ No free time? Hustle. ⚡️ Nervous breakdown? Personal growth. 🧠 Algorithms thrive: one suffers, millions watch, brands sell productivity apps. 📱💸 Capitalism’s best campaign: burnout = personality trait. Question: motivation… or a cry for help with good editing? 🤔 @trickymarketing

Can changing a logo destroy a company’s relationship with its customers? Cracker Barrel tried to modernize its old-fashioned American image. The restaurant redesigned its interiors and removed the traditional “Uncle Herschel” character from its logo. From a design perspective, the new version was cleaner and easier to use online. But customers did not see a cleaner logo. They saw a company rejecting its own history. The reaction became so strong that Cracker Barrel reversed parts of the rebrand and apologized. Sales continued to struggle, and CEO Julie Masino eventually announced that she was stepping down. The lesson is simple: A brand does not completely own its identity. Its customers own part of it too. When people connect a logo with childhood, family or tradition, changing it can feel surprisingly personal. A modern design is not automatically a better design. Sometimes the “old-fashioned” part is exactly what customers are buying. Question: Should brands listen to angry customers or continue modernizin

Native advertising has officially entered books 😭 Now the main character in a romance novel isn’t just crying near the window… she’s casually buying a $5.99 Hallmark Channel subscription to “relax after a long day.” And the weirdest part? It’s not even written like an ad. It’s blended into the story so naturally like: “she made tea… thought about her ex… and renewed her subscription.” Honestly this is probably the future of media. In a few years we won’t even notice anymore: — the detective orders Uber Eats — drives a Tesla — watches Netflix Premium — cleans his teeth with Colgate Total …and suddenly the entire novel becomes one giant sponsored lifestyle. At this point we’re slowly turning real life into product placement lore 💀

In 2008, Zoo York released live cockroaches with their logo printed on them across NYC. The campaign was called “Spread the Word.” Disgusting? Yes. Unforgettable marketing? Also yes 😄 @trickymarketing

Balenciaga is selling a luggage tag for €495 This isn’t about the product. 👉 It’s about the idea. Balenciaga has been playing this game for years: ugly = fashion useless = status @trickymarketing

mcdonald’s ceo vs burgerking ceo @trickymarketing https://www.youtube.com/@TrickyMarketingg

Would you pay $7,000… for a water bottle? Not gold. Not diamonds. Just… a bottle. Hermès just released this. It’s basically a metal flask… with a leather strap. And yeah — it costs $7,000. I’m trying to understand… what exactly are you paying for? @trickymarketing

LEGO didn’t make an ad. They made a flex. Ronaldo, Messi, Mbappé in ONE frame — that’s not marketing, that’s status stacking. This is basically: 👉 “we can afford ALL of them… can you?” And the funniest part? It’s LEGO. Not luxury. Not watches. Not cars. But they turned a toy into a status symbol for 30 seconds. @trickymarketing

The most expensive ad in the world turned out to be... FREE! 🌌 During the live stream of the Moon mission, a jar of Nutella accidentally floated into the frame with the astronauts. 🛰 @trickymarketing❤️

Brazil dropped an anti-vape campaign using rotten fruit as lungs. No stats. No lectures. Just one uncomfortable image. And it works. Because people don’t react to information anymore — they react to feeling. Vapes sell “strawberry”. This shows the aftertaste. Would this make you stop? @trickymarketing youtube channel https://youtube.com/shorts/3sF7vl26AaA?is=jKeLlJuMAWGv88CG

Brazil dropped an anti-vape campaign using rotten fruit as lungs. No stats. No lectures. Just one uncomfortable image. And it works. Because people don’t react to information anymore — they react to feeling. Vapes sell “strawberry”. This shows the aftertaste. Would this make you stop? @trickymarketing youtube channel https://youtube.com/shorts/3sF7vl26AaA?is=jKeLlJuMAWGv88CG

👜 Why ugly bags cost €2000😐 At first glance, these bags look like a mistake. A trash bag. An IKEA tote. A bag too small to function. And yet — €2000+. This is not about beauty. Luxury doesn’t try to look good. It tries to feel new. And “normal” is boring. So brands go the other way — they make something confusing, even uncomfortable. Because if you look twice… it already works. There’s another trick. A nice bag is easy to like. Anyone can wear it. A weird bag? Not everyone gets it. That’s the point. And one more thing. These bags are made for the internet. A beautiful bag gets compliments. A strange one gets attention. And attention spreads. In the end, the bag doesn’t need to be useful. It just needs to exist in your head. Would you wear it — or is this where it goes too far? @trickymarketing

Would you buy this for someone who passed away? This might be the weirdest collab I’ve ever seen…😆 Someone dies… you buy an urn… everyone’s crying at the funeral… and this urn has Spotify. Yeah. Because it’s a collaboration between Spotify and Liquid Death. At this point I honestly don’t even know where the hype ends, where the sarcasm starts, and where reality begins. But okay… at least this urn will always play their favorite song. Or even their whole playlist. So tell me… is that actually nice… or just weird? @trickymarketing😂

Would this make you buy it… or run away? Look at this ad. You watch longer… and this… Exactly what you’re thinking. You feel uncomfortable… Algorithm says: ‘viral’. This Milano hot dog ad — boom. 6 million views. Is it about hot dogs? No. I think the Milano marketing team needs a priest and a therapist. @trickymarketing💋

Guys… they started putting ADS inside books now. Imagine you’re reading a normal story… and suddenly the character goes: “As a gift to myself, I got a subscription…” BRO WHAT??😳 This is not even product placement anymore. This is like… marketing pretending to be part of the plot. Like you’re reading emotions, drama… and suddenly — Netflix pitch. At this point I’m just waiting for: “She was crying… alone… but thanks to Spotify Premium, no ads interrupted her sadness.” Would you stop reading a book because of this? @trickymarketing

Android… are you serious?🥹 A fan walks up to Jennifer Lawrence to take a photo… and at that exact moment — the phone just dies. Perfect timing. Right in front of her. With cameras everywhere. This is what real marketing looks like — when the brand says nothing, but everything is understood. Somewhere, Apple marketers are having a great day 🍏

When creativity beats the marketing budget A guy turned his forehead into advertising space. Yes — brands can literally buy a spot on his head. People used to joke about his big forehead. Instead of hiding it, he turned it into a marketing platform. No agency. No billboard. Just creativity and the internet. Sometimes the most effective marketing doesn’t come from big companies — it comes from people who see opportunity where others see a flaw. @trickymarketing❤️

Old marketing: “Luxury. Performance. Innovation.” New marketing: “pls buy car i need job” Honestly… this might be the most relatable ad ever. @TrickyMarketing❤️