Daniel Zee | Telegram Marketing

2021 was the year of Telegram In October 2021, the messenger broke the 550 million active users mark and took 11th place in the ranking of the most popular social networks. What to expect from the Telegram community in 2022? ⚡️Bots rule ⚡️ UGC makes brands great again ⚡️ Niche communities ⚡️ Cross-Generational Marketing ⚡️ Video content Read more about each trend in our article: https://telega.io/blog/telegram-advertising-5-trends-of-2022 Share and like if you agree with the trends ❤️ Tanya Green Telega.io

Sponsored post on someone's channel -> Telegram Bot -> Click funnels How it all works? What are the costs? Results? Just occasionally found an interesting (non-complex &engaging) video regarding that: https://www.youtube.com/watch?v=9X8AEfOZK-0 P.S. And the guy has just 4 subs& 4 likes, let's support him! 👍 #not_an_ad DZ

Livegram bot has serious problems: data leakage Livegram bot is a popular free feedback bot for Telegram channel admins. An official message has just come from the owner of this bot*: - - - Hello. Please read this important notice for bot owners. The @LivegramBot database has been publicly available for a while due to a security bug. At the moment, the problem has been fixed, but for security reasons, all tokens of connected bots will be revoked by the Telegram team. In order for your bot to continue working as before, you need to independently change the tokens of all Livegram bots in @BotFather and update them in the bot settings in @LivegramBot. Send the / bots command to refresh the tokens. We apologize for the inconvenience. - - - * — translated from Russian by Google Translate. Please note that if you do not do this (or do not change the bot), then the feedbacks may stop working altogether. DZ

Reactions are available in all 1-on-1 chats. In groups and channels, admins can choose to enable reactions and pick which emoji may be used in their chat. To enable and use the feature you need to have latest version of Telegram. Thanks for my friend Mukesh for the idea (and materials) to this post. DZ

How to get a New Year's card from TGStat? If you haven't received a newsletter from the bot: Go to @TGStat_Bot and text: — 2021 @username and put in your channel username, e.g. 2021 @tginfo — 2021 t.me/joinchat/AAAAAE1SE... For private channels You can share your postcards in the comments of this post.

Global promotion spend for bloggers and influencers is up 42% to $13.8 billion this year Forecast for 2022 — $15 billion (data from Collabstr). Most of all brands spend on promotion in Instagram (48% of marketing budgets), TikTok (46%) and Youtube (6%). The main markets where brands work with influencers are the USA, Canada, UK and Australia. 77% of influencers are women. "Entrepreneurship & Business ranked as the most expensive niche on Instagram, while Comedy & Entertainment was the highest-priced on TikTok and Family & Children was the most expensive on YouTube" — this part seems a little funny. Perhaps the authors of the study do not fully understand what they are writing about (sorry for my humble opinion..). Or maybe 99% of all the research I've seen is flawed and the Entertainment and Family & Kids niches are the most expensive niches. However, the diagram still deserves attention. DZ

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New appearance of invitation links Starting today, all invitation links are of the form: t.me/+zx_8t4HICqM0MGUy Following links created earlier with the prefix "joinchat", joining will work as before.

An official advertisement for a network of channels has just been launched on Telegram in Russian. Channels are created on all popular topics. The channels are fresh, from October 22-23. It looks like someone “gathered the money” (see the details here: https://t.me/realdanielzee/76) to promote a brand new channel network :-)) P.S. Multiple channel owners have PM’ed me that they themselves do not see advertisements in their own channels. AP

Turn the official ads off Pavel Durov, Telegram founder, wrote on his Russian channel about the official Telegram ads. “Many users have suggested introducing the ability to disable official advertisements in Telegram channels. We have already started work on this new feature and look forward to launching it this month. It can be arranged in the form of a low-cost subscription, which will allow users to directly financially support the development of Telegram. Some channel creators would also like to "turn off" advertisements in their channels. At the moment, we are calculating the economic conditions for this option. Advertisers will soon be able to place an "invisible" ad on any channel that - assuming there is sufficient cost per impression - will result in no ads on that channel. We will continue to work on features that will allow Telegram to become a break-even project. The interests of users and content authors will remain our priority in this process.”

Saw the first ads on Telegram Ads platform. Let the games begin!

Hyper-Speed Scrolling and Calendar View for Shared Media, Join Requests and Global Chat Themes on iOS ⁠ Telegram for Android and iOS 8.2 are released Improved Shared Media Navigation • Now there is the ability to adjust the size of the grid by pressing the desired button ("Zoom In" or "Zoom Out") or with a two-finger gesture. • There is a new date block that allows you to move through the section even faster by pulling it. • Shared media now can also be displayed as a calendar. • To use the calendar in this section, just open the new menu in the upper right corner of the Media tab, or click on the date block. • In the menu, you can now choose content to be displayed in the Media tab - just photos, just videos, or both. Join Requests for Groups and Channels • You can now create special invitation links for groups and channels, joining from which is possible only after the approval of the request by a chat administrator. • To view new requests, administrators simply click on the new panel under the chat header. • Before deciding whether to accept or reject an application, administrators can view users' public data - such as photos and "About Yourself" information. • Membership request mode can be enabled for any of the optional invitation links in your group or channel settings. Unique Names for Invite Links • Invitation links can now be given names that are visible only to administrators in the group settings. Global Chat Themes (iOS only) • The eight color themes that could be set for personal chats can now be applied to the entire Telegram app. • Each theme has day and night versions, color gradients for message blocks and animated backgrounds with unique patterns. • In this update, the design settings section has been redesigned to make theme selection more convenient. • Advanced settings can be found under Appearance > Chat Themes. Transit Times for Shared Locations (iOS only) • Tapping a geoposition opens a map - now you can see how quickly you will get to a given location on foot, by car, or by public transportation. • To build a route or call a cab, tap on the time, and the geoposition will open in another application. • Travel time is shown for both exact geo-positioning and real-time geo-positioning broadcasts. Instant Media Captions (iOS only) • Previously typed text draft will be automatically substituted in the caption field after adding an attachment to it. Settings updated for iOS 15 • Telegram has updated the settings section of the iOS app to match the design with standards adopted in iOS 15. • Notifications and sticker settings have been optimized, and the Devices section has been made clearer with new icons and more conveniently structured information. • You can click on any of your connected devices to see more information or end a session remotely. More Interactive Emoji • Some animated emoji now have full-screen effects when clicked, such as 👻, 👎, 🤮, 😂, 💸 and 🎃. • When you click on the emoji, your interlocutor will see the effect at the same time as you if their chat with you is open too. Read more here: telegram.org/blog/shared-media-scrolling-calendar-join-requests-and-more/ Android: Google Play, APK from official website or verified channel. iOS: App Store. #update #Android #iOS

🔗 How to use invite links on Telegram You'll learn everything you need to know about the invite links on Telegram just by watching this short video. 📍 Not using yet?! It's time, this is a must-have. These links have 2 main advantages: 1️⃣ You can 100% accurately determine the effectiveness of each specific placement. Even if there were many placements that day. Even if they were postings on Instagram stories. 2️⃣ With unique invite links you can 100% accurately understand the quality of the audience received. From every channel. Understand how this audience will behave later: will they stay on the channel or unsubscribe? See the entire audience (not the last 200 people) coming from each specific channel. Just incredible, isn't it? And it's free. The link: https://youtu.be/o_vBgDEEvwQ DZ

Happy Halloween!

The Beta version of Telegram for iOS has a long-awaited update on the invite links We are waiting for the release 😜 👍 Thanks to everyone who supported the idea. AP

System interface

Initially Telegram ad platform will only be available to large advertisers To ensure and maintain high quality advertising content to launch on the Telegram platform, a minimum down payment of 2,000,000 € is required. From this payment Telegram withholds 1,000,000 € as a deposit, and makes the remaining amount available to the advertiser so that he can spend it on displaying ads. If the contract is terminated and the advertiser has spent less than 10,000,000 € on ads in the previous 12 months, the 1,000,000 € deposit will be withheld by Telegram. If the contract is terminated and the advertiser has spent more than 10,000,000 € on ads in the previous 12 months, a deposit of 1,000,000 € is refunded. I expect that amount to be lowered in the next 2-3 months. DZ

Telegram has launched an advertising platform "Sponsored messages" in Telegram will be displayed in public channels with 1000+ subscribers and a limit of 160 characters. Sponsored messages are based solely on the subject of the public channels in which they are shown. The minimum price per thousand views for a sponsored message is 2 euros. promote.telegram.org

Technical info on Telegram advertising Strict moderation of everything, the possibility to choose the exact channel to place the ad. Technical info: - Text only, no media; - no external links, - maximum 160 characters ("Hi, Twitter!"); - no paragraphs; - only one ad post per channel, which is displayed to users after they read all messages on the channel. Please, play attention, that these are just rumors. The information might be completely wrong (though, I suggest it might be very close to the current version of the system). Source (other language). DZ

Telegram Ad Platform: Sharing the Revenues. "YouTube model" selected? Telegram Ad Platform won't pay channel owners at first. The exact period is unknown, but it is noted that it will last as long as it takes to "cover basic costs". After some time, though, Telegram will will begin to share income with the owners of public channels. The exact quote: "... Once they [Sponsored Messages] are fully launched and allow Telegram to cover its basic costs, we will start sharing ad revenue with the owners of public channels in which sponsored messages are displayed". Source: https://translations.telegram.org/en/ios/unsorted/SponsoredMessageInfoScreen.Text I have previously published a detailed post with possible options for distributing advertising revenue between Telegram and channel owners. DZ