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2 355
💲Dynamic Digital Marketing💲
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.
Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:
Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
❤ Moneywhale for Earning ❤
2 355
💲Reset: My Fight for Inclusion and Lasting Change💲
The story of Ellen K. Pao, who once started the topic of gender discrimination in technology companies in Silicon Valley. When Pao, a former chief of staff and junior partner at Kleiner Perkins Caufield & Byers, sued the company for gender discrimination in 2012. Her lawsuit united women working in IT; journalists have even begun to use the term "Pao effect" to describe the surge in women speaking out against discrimination in the workplace.
Pao's book tells a personal story, detailing work experiences, a lawsuit, and stories that didn't make it into the investigation. She discusses the range of sexism she has encountered at work. Although Pao lost the lawsuit, she continued to serve as interim CEO of Reddit and founded Project Include, a non-profit dedicated to supporting startups. Her story is a strong reminder of how to fight discrimination in most companies.
❤ Moneywhale for Earning ❤
2 355
💲The Power of Moments💲
The Power of Moments explores ways to make our moments more memorable. This suggests that if we pay attention and think creatively, we will be able to turn ordinary things into incredible cases. Through "The Power of Moments" storytelling, the author illustrates ways to incorporate elements into moments both on a personal level and in a business setting.
This book is equally valuable for managers and marketers who seek to influence behavior by creating truly important moments in the lives of staff. The authors explain how to create peak moments — the best and most memorable pieces of positive experience — and identify similar situations in the lives of your employees or customers.
❤ Moneywhale for Earning ❤
2 355
💲Janesville: An American Story💲
Washington Post reporter Amy Goldstein tells the story of Wisconsinians struggling to keep the economy afloat after General Motors' oldest operating unit closed its doors in 2008. Among the heroes of the book are former employees of the corporation, their relatives, shopkeepers, ministers, and builders, etc. Retraining and job creation is a panacea touted by both political parties in the US, but it is completely ineffective.
❤ Moneywhale for Earning ❤
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💲Irresistible💲
"Irresistible" is a business study of malicious technologies that is one of the best in its genre. Alter, professor of marketing and psychology at New York University, contributes the idea of "behavioral addiction". According to him, we are even more vulnerable to signals and notifications from social networks than to drugs.
Public critics have long feared that apps, gadgets and social media are harming our relationships, health and productivity. Alter reiterates this argument and then explains the design principles that exploit our vulnerabilities. For example, Netflix increases watch time when it automatically downloads the next episode in a series, a strategy that reproduces our vulnerability to screenings. Video games like Tetris and Super Hexagon tether players to the screen, making the level ever more difficult. How gamification works and whether it is possible to fight it - find out in this book.
❤ Moneywhale for Earning ❤
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💲If You’re in a Dogfight, Become a Cat💲
Leonard Sherman takes a journey through a series of influential business management books and the strategies they describe, showing how history has experienced different concepts over time. It translates observations into frames that encourage you to be clear about how you can accomplish your company's core mission. The book is filled with case studies to inspire you to think critically about how these concepts apply to your business. Sherman offers insights for business leaders interested in enhancing their marketing strategies.
This book provides concrete examples of how businesses can create real value and continually regain competitive advantage. The book and the ideas are important to senior executives aspiring to become next generation business leaders. If You're in a Dogfight, Become a Cat combines key insights from the most influential strategic thinking of the last forty years with extensive practical experience to provide a compelling and practical example of the strategic imperatives that lead to sustainable profitable growth.
❤ Moneywhale for Earning ❤
