Ningning

Shards of a broken mirror represent the countless moments that have passed. Ultimately, it is our choice which of those moments we carry with us as memories. Byredo's 'FUTURE MEMORIES' begins with the vibrancy of blackcurrant, transitions through soft white vanilla, and lingers with the deep aftertaste of musk and Madagascar vanilla. It tells the story of the moment when the scent chosen today becomes someone's memory tomorrow.

Scent sometimes becomes a way of remembering a person. Just as today's scent remains as tomorrow's memory, Byredo's 'FUTURE MEMORIES' and Ningning's present moment overlap into a single instant. What scent will today's Ningning be remembered by?

This captures the Ningning of today, shaped by the accumulation of time and choices. Past moments become memories, and the choices within those memories shape who I am now. Byredo's 'FUTURE MEMORIES' embodies this flow of time and memory. Perfumer Quentin Bichet has reinterpreted the familiar, sweet, and comforting image of vanilla in a more refined and modern way.

Byredo's 'FUTURE MEMORIES' unfolds through three emotions: anticipation, imprint, and memory. From the distinct blackcurrant and galbanum, through soft orris and white vanilla, to the lingering depth of Madagascar vanilla and musk, the fragrance follows the flow of time, becoming a memory in that moment.

In the digital cover of Byredo's 'FUTURE MEMORIES' featuring Ningning, the flow of time is captured from past memories to the present-day Ningning. It is a story where the moments and choices that have passed shape who I am now, and today's moment will one day become a new memory.