اسئله مبادئ تسويق

Customer markets consist of various buyers in other countries, including consumers, producers, resellers, and governments.

Government markets consist of government agencies that buy goods and services to produce public services or transfer the goods and services to others who need them.

Reseller markets buy goods and services to resell at a profit.

Business markets buy goods and services for further processing or use in their production processes.

Consumer markets consist of individuals.

This group carries news, features, and editorial opinion.

This group includes workers, managers, volunteers, and the board of directors.

Management must take government developments into account.

A company needs to be concerned about the general public’s attitude toward its products and activities.

This group includes neighborhood residents and community organizations.

This group influences the company’s ability to obtain funds.