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Budweiser’s Clydesdales Zoom Into Ethereum NFT Racing Game Zed Run Budweiser has charted a unique path through the NFT space—from buying the beer.eth ENS name to releasing its own collectibles and having Bud Light join a DAO and put NFT imagery into a Super Bowl ad. Now the beer brand is off to the races via a marketing deal with a notable crypto game. This week, Budweiser announced plans to put the brand’s famed Clydesdale horses from past advertising campaigns into the Ethereum-based NFT horse racing game Zed Run. The game previously inked an alliance with beer brand Stella Artois, which like Budweiser is owned by Anheuser-Busch InBev. Zed Run requires users to own an NFT racehorse to play. Source Join Now ⤵️ @NftsDeFiNews

Snoop Dogg to Open Bored Ape NFT-Themed Dessert Restaurant A fast food joint called Bored & Hungry — the first eatery inspired by a Bored Ape Yacht Club NFT — opened in Los Angeles this spring. Now the team behind that eatery is bringing in rapper and NFT enthusiast Snoop Dogg to open up its next NFT-themed restaurant. Snoop Dogg and Food Fighters Universe—a startup co-founded by Andy Nguyen, Kevin Seo and Phillip Huynh—have announced plans to open Dr. Bombay’s Sweet Exploration, an “immersive retail dessert experience” that will similarly take root in Los Angeles. The Bored Ape Yacht Club is one of the most popular Ethereum NFT collections, spanning 10,000 unique avatars depicting disinterested cartoon apes. The NFTs have collectively generated more than $2.1 billion in secondary market trading volume to date. Source Join Now ⤵️ @NftsDeFiNews