Nothing Fuckups

let's recap: - nothing & agency decided to make a promotional campaign saying that the cmf phone 1 has the most powerful chip in the price range (false) - the tweets were meant to target specific chips that competitors used - influencers were paid to promote the product, and were able to use #ad if they wanted to (false) but were paid less in return - nothing was angry at the people that added #ad and made them repost without the disclaimer - people exposed the dishonest campaign - a day later, the negative posts disappeared magically with nothing apologizing to the creators with assurance that such thing won't happen again shady tactics, lies, deceipt and misinformation, all swept under the rug. is this really a good company to support?

admit fault, take the blame ❌👎👎 delete all evidence ✅✅✅✅✅ note that nothing and the agency apologized to the influencers, when the viewers should've gotten an explanation instead as the promotional campaign was like that on purpose

besides that, a different creator was told to compare it against specific soc's to target specific competitors the agency also called them at night to remove the "#ad" in the tweet since the client -- Nothing, "was very angry at the use of the hashtag" now, i would like to quote carl pei's wise words of "Attacking others doesn't get us closer." https://x.com/starcommander10/status/1807075695438250334

creators were allowed to use #ad but were paid less????

creators were not able to disclose the advertisement in the tweets. twitter user vedant g got a call from the agency, that nothing wanted it to be removed for it to sound organically this is pathetic, low level advertising. https://x.com/vedvery5/status/1807088839489724772

Everything Nothing states about sustainability is now worthless. The barely two year old Nothing Phone (1) is no longer serviced by the official Nothing service center. Nothing is slowly becoming the fast fashion of electronic devices by releasing various smartphones, watches and earbuds every year, while dropping support for older ones after a short time. Thank you Nitin on our group chat for informing us about this.

what the fuck creators were allowed to use #ad but were paid less???? extremely scummy behavior coming from that agency https://x.com/savagearyan007/status/1806891096703975827?s=46

i'm glad that aryan posted this publicly because i wanted to post this yesterday but didnt have any public proof, thanks pookie :3

Popular Twitter tech influencers have been getting compensation (2000-5000 INR/24-60 USD, based on their reputation and reach) for posting positive tweets about Nothing/CMF devices. The creators did not label these posts as advertisements. An agency working for Nothing wanted these posts to be about the Dimensity 7300 as the most powerful chip the price range, fully ignoring the Dimensity 7200 found in IQOO Z9. https://x.com/savagearyan007/status/1806890858316447792 Do not trust everything you see online.

also, the post is misleading since iqoo has a device with dimensity 7200 under 20k, which is more powerful than 7300

highly unethical coming from an influencer promoting nothing. it's much better to say a post is an ad 5 hours after it got posted and got some traction, right? do not trust anything you see online.