UGB 368 Marketing Research in Practice
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Repost from UGB 368 Marketing Research in Practice
Data_tq, servqual.xlsx0.11 KB
Chi-Square Interpretation if it equal to 0.00
• Null Hypothesis (H₀): There is no association between favorite colors and preferred seasons.
• Alternative Hypothesis (H₁): There is an association between favorite colors and preferred seasons.
You perform a chi-square test and get a chi-square value of 0.000.
In simple terms, a chi-square value of 0.000 means that the observed distribution of favorite colors across seasons perfectly matches what you would expect if there were no association. It suggests that any differences between the observed and expected data are so small that they could easily occur by chance.
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Descriptive -mean , mode, median, Chi-square test, Correlation , regression, Reliability Test have been provided using SPSS
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Chi-square test in SPSS + interpretation
How to run a chi-square test and interpret the output in SPSS (v20). ASK SPSS Tutorial Series
11 Quantitative Data Analysis_Cronbach's alpha.pptx1.04 MB
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