Focus Group Sg

Project community Incentive: $120 Sheng Siong Voucher 120 mins in-person focus group. Date: 26 or 27 November 2025, 7-9pm at Paya Lebar (exact address will be given to confirmed respondents, it is less than 5 mins walk from Paya Lebar MRT). General Specs, -All must be Muslim Singaporeans or PRs -Ethnic mix quota per group: Majority Malay Muslims -All must be aware of MENDAKI -Participants should be comfortable expressing opinions in English in a group discussion -Must agree to be verified with their NRIC (they need to bring this on the day for verification; failure to do so will not be admitted to the group). https://forms.gle/HN95J1KbzM5YEni86

*GEN X - UNIQUE* -Aged 45 to 60 -Males/ Females -Married and MUST live with parents/ parents-in law, spouse and child(ren) -Any Occupation -*Min. 5,000 FOLLOWERS or FRIENDS per account on their social media* -Main/ Joint Income Earner -One who spend a fair amount for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE -People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others -Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1*: Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - *$100 incentive* *Stage 2*: From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - *$300 incentive* https://forms.gle/SrMCiPq1i4UabmHKA

Project live Stage 1: pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities. Must know how to use PPT. - $80 incentive Stage 2: From pre-task collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive Group 1  Aged 45 to 60  Married and MUST live with parents/ parents-in law, spouse and child(ren)  White Collar  Main Income Earner  One who spend a little/ hardly for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ❌ Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)  *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself* Group 2  Aged 45 to 60  Married and MUST live with parents/ parents-in law, spouse and child(ren)  White Collar  Main Income Earner  One who spend a fair amount for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others* Group 3  Aged 61 to 69  Married and MUST live with parents/ parents-in law, spouse and child(ren)  Main Income Earner  *One who spend a fair amount/ little for themselves* ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*  *One to enrich themself and already starting to do it* Group 4  Aged 61 to 69  Married and MUST live with parents/ parents-in law, spouse and child(ren)  *One who spend a fair amount for themselves* ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  * People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*  *One to enrich themself and already starting to do it* https://forms.gle/SrMCiPq1i4UabmHKA

Project live Respondents who complete Pre-task only:S$80 Respondents who get selected for both Pre-task & Home-visit:S$80+S$270 Total 4 Profile below Profile 1 N=4 respondents with the following respondents:  Aged 45 to 60  Males/ Females  Married and MUST live with parents/ parents-in law, spouse and child(ren)  White Collar  Main Income Earner  One who spend a little/ hardly for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ❌ Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)  *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*  Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1:* Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive *Stage 2:* From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive Profile 2 N=4 respondents with the following respondents  Aged 45 to 60  Males/ Females  Married and MUST live with parents/ parents-in law, spouse and child(ren)  White Collar  Main Income Earner  One who spend a fair amount for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*  Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1:* Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive *Stage 2:* From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive Profile 3 N=4 respondents with the following respondents  Aged 61 to 69  Males/ Females  Married and MUST live with parents/ parents-in law, spouse and child(ren)  Main Income Earner  *One who spend a fair amount/ little for themselves* ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*  *One to enrich themself and already starting to do it*  Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1:* Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive *Stage 2:* From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews.

Project life Respondents who get selected for both Pre-task & Home-visit :S$350 Respondents who complete Pre-task only :S$80 Date: 20 or 21st Oct for home visit if selection. 1st profile N=4 respondents with the following respondents:  Aged 45 to 60  Males/ Females  Married and MUST live with parents/ parents-in law, spouse and child(ren)  White Collar  Main Income Earner  One who spend a little/ hardly for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ❌ Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)  *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*  Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1:* Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive *Stage 2:* From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive 2nd profile N=4 respondents with the following respondents  Aged 45 to 60  Males/ Females  Married and MUST live with parents/ parents-in law, spouse and child(ren)  White Collar  Main Income Earner  One who spend a fair amount for themselves ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*  Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1:* Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive *Stage 2:* From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive 3rd profile N=4 respondents with the following respondents  Aged 61 to 69  Males/ Females  Married and MUST live with parents/ parents-in law, spouse and child(ren)  Main Income Earner  *One who spend a fair amount/ little for themselves* ✔️ Satisfied with their LIFE in general ✔️ Satisfied with their FAMILY LIFE ✔️ Satisfied with their PERSONAL LIFE  *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*  *One to enrich themself and already starting to do it*  Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc. *Stage 1:* Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

Food tasting Incentive:60 Date: 26 oct Duration:90mins Methodology: Pre-recruitment to CLT for food tasting at Client’s venue ~90 mins per session Each respondent to taste 8 products (4 Burgers and 4 Hot Drinks) Criteria Eat Breakfast Out-Of-Home regularly- Regular coffee drinkers- Willing to taste and try all flavours w/o rejection of any ingredients https://forms.gle/aNrLQ8mFphXdC7t59

Hello, for Project Champion: Incentive: 100 *28 October* (Tuesday): 2:00 PM – 4:00 PM *31 October* (Friday): 2:00 PM – 4:00 PM *Recruiter: put "focus group sg" if not entry wont be counted* Topic: We aim to gather views and opinions from jobseekers and employers regarding the needs and challenges faced in today’s job market. The discussion will take approximately 2 hours. https://forms.office.com/r/W3xBaD8ZPF

Online focus group Incentive:90 Duation: 60mins Date: 14/15 oct Criteria Purchase over the counter medication (OTC) via online platforms in thepast 6 month -whom purchase over the OTC medications via GrabMart in the past 6 monthso -whom purchase over the OTC medications viaotheronline platform (such asRedMart, Lazada, Shopee) but notvia GrabMart in the past 6 months -Over the counter medication do not include supplements such as vitamins https://forms.gle/i1z5jN3T2WH13kTm8

Shortfall: Race Chinese-uob Malay- any bank Project mortgage Date: 1/2/3 sep Timing: 7pm to 8:40pm Incentive:S$150/S$165 Method: online zoom focus group The study is to understand consumer’s preference and criteria on how they select the bank for their mortgage loan. Criteria • Customers who have recently taken/sought any of the services in the past 12 months− New Mortgage (HDB/ Private)− Refinancing/ Repricing (HDB/ Private) • Mix of mortgage application (In-person with bank/ Online with bank/ Property Agent/ Mortgage broker/ etc. • Mix of banks used for each group https://forms.gle/Xq6MS49KvRtZARGQ8

Project mortgage Date: 1/2/3 sep Timing: 7pm to 8:40pm Incentive:S$150/S$165 Method: online zoom focus group The study is to understand consumer’s preference and criteria on how they select the bank for their mortgage loan. Criteria • Customers who have recently taken/sought any of the services in the past 12 months− New Mortgage (HDB/ Private)− Refinancing/ Repricing (HDB/ Private) • Mix of mortgage application (In-person with bank/ Online with bank/ Property Agent/ Mortgage broker/ etc. • Mix of banks used for each group https://forms.gle/Xq6MS49KvRtZARGQ8

Sorry earlier age field is missing. Can help to fill up again for those who signed up. Thankyou and sorry Project online focus group Date: 2/3 sep Duration: 2 hour Incentive: 120 dollar sheng siong voucher Critrtia -Ethnic Chinese -General sentiments towards the United States, China and Australia. -All participants are to join the Online Groups using a laptop. https://forms.gle/FEvkNyYUEDx9PyKq8

(shortfall Young Parents - aged 20 to 39 with kids 3 to 10 YO race) Phone survey life Incentive: $25 cash incentive Duration: 30 minutes telephone survey. Criteria - Employed full time/part time – Must have income - Aged 20-64 - Main/Joint decision maker for insurance/financial products - Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term Life/Wealth and Retirement/Personal Accident etc.) for the three companies below o Manulife o Prudential o Great Eastern o AIA - Policy must be personally purchased – does not include company insurance - Must have interactions with their insurance company in the past 12 months – including making payment, receiving letters/correspondence etc. *POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and liaising with the company, they are the owner of the policy https://forms.gle/BqQaoe8ZJ7Qad8VT6

Phone survey life (shortfall malay race) Incentive: $25 cash incentive Duration: 30 minutes telephone survey. Criteria - Employed full time/part time – Must have income - Aged 20-64 - Main/Joint decision maker for insurance/financial products - Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term Life/Wealth and Retirement/Personal Accident etc.) for the three companies below o Manulife o Prudential o Great Eastern o AIA - Policy must be personally purchased – does not include company insurance - Must have interactions with their insurance company in the past 12 months – including making payment, receiving letters/correspondence etc. *POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and liaising with the company, they are the owner of the policy https://forms.gle/BqQaoe8ZJ7Qad8VT6

Project online focus group Date: 2/3 sep Duration: 2 hour Incentive: 120 dollar sheng siong voucher Critrtia -Ethnic Chinese -General sentiments towards the United States, China and Australia. -All participants are to join the Online Groups using a laptop. https://forms.gle/FEvkNyYUEDx9PyKq8

Food tasting Incentive:50 Date 30aug ~80 mins per session Each respondent to taste 6 products (4 Chicken and 2 Beef Burgers) All must be Singapore citizen or PR holders- Aged 16 to 54 years old- Respondents MUST not be couple or family/relatives or living in the same household - Main/Joint decision maker for food purchases- Eat Out-Of-Home regularly- Regular users of Chicken and Beef Burgers (at least once every 2 weeks)- Willing to taste and try all flavours w/o rejection of any ingredients- No Food Allergies - All to be FULLY vaccinated https://forms.gle/Mxi1BvY8oD5HFjgd6

Phone survey life Incentive: $25 cash incentive Duration: 30 minutes telephone survey. Criteria - Employed full time/part time – Must have income - Aged 20-64 - Main/Joint decision maker for insurance/financial products - Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term Life/Wealth and Retirement/Personal Accident etc.) for the three companies below o Manulife o Prudential o Great Eastern o AIA - Policy must be personally purchased – does not include company insurance - Must have interactions with their insurance company in the past 12 months – including making payment, receiving letters/correspondence etc. *POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and liaising with the company, they are the owner of the policy https://forms.gle/BqQaoe8ZJ7Qad8VT6

Incentive increase to S$250 duration is 120mins Chinese speaking focus group Incentive:250 Respondent need to complete a pre-task Duation 120 minutes Criteria -CHINESE SPEAKING -RESPONDENTS – INTERVIEW WILL BE CARRIED OUT IN CHINESE -30 to 45 years old - Mid to senior-level managers in Technology, Finance, or Logistics sectors, with direct supervisory responsibility for threeor more subordinates and with at least five years of relevant work experience. - Annual personal income: ≥SGD 50,000 -Useer of BOOK STYLE foldable smart phoneSmartphonePurchase Requirements: -Decision-maker & primary user of a book-style foldable smartphone - Current device must bebrand-new purchase -BOOK STYLE PHONES must be purchased within the past 24 months AND within the first two months after launch of theircurrent model Brand/Model mix:- OPPO Find N users – FindN3/N5- Samsung Fold- Samsung Z Fold 5/ 6/7- Honor users- Honor Magic V2/3/5 Nobrand rejecter - Good to have more than 1 phone butbook style phone should beprimary Used foldable phonefor more than 1 month -Usage of phone should cover photography, office work, and daily leisure/entertainment - Good If got use AI functions on their mobile phones https://forms.gle/YLRsDG8AxSxavLAx5

Relax of Criteria to open up to more industry and increase of age group from 30 to 45. Chinese speaking focus group Incentive:180 Respondent need to complete a pre-task Duation 90 minutes Criteria -CHINESE SPEAKING -RESPONDENTS – INTERVIEW WILL BE CARRIED OUT IN CHINESE -30 to 45 years old - Mid to senior-level managers in Technology, Finance, or Logistics sectors, with direct supervisory responsibility for threeor more subordinates and with at least five years of relevant work experience. - Annual personal income: ≥SGD 50,000 -Useer of BOOK STYLE foldable smart phoneSmartphonePurchase Requirements: -Decision-maker & primary user of a book-style foldable smartphone - Current device must bebrand-new purchase -BOOK STYLE PHONES must be purchased within the past 24 months AND within the first two months after launch of theircurrent model Brand/Model mix:- OPPO Find N users – FindN3/N5- Samsung Fold- Samsung Z Fold 5/ 6/7- Honor users- Honor Magic V2/3/5 Nobrand rejecter - Good to have more than 1 phone butbook style phone should beprimary Used foldable phonefor more than 1 month -Usage of phone should cover photography, office work, and daily leisure/entertainment - Good If got use AI functions on their mobile phones https://forms.gle/YLRsDG8AxSxavLAx5

Aplogy earlier typo for incentive. Its 180 sgd Chinese speaking focus group Incentive:180 Respondent need to complete a pre-task using powerpoint– on their experience on using digital products Duation 90 minutes Criteria -CHINESE SPEAKING -RESPONDENTS – INTERVIEW WILL BE CARRIED OUT IN CHINESE/MANDARINLOOKING FOR PEOPLE WORKING IN TECHNOLOGY FINANCE AND LOGISTICS SECTORS -30–40 years old - Mid to senior-level managers in Technology, Finance, or Logistics sectors, with direct supervisory responsibility for threeor more subordinates and with at least five years of relevant work experience. - Annual personal income: ≥SGD 50,000 -Useer of BOOK STYLE foldable smart phoneSmartphonePurchase Requirements: -Decision-maker & primary user of a book-style foldable smartphone - Current device must bebrand-new purchase -BOOK STYLE PHONES must be purchased within the past 24 months AND within the first two months after launch of theircurrent model Brand/Model mix:- OPPO Find N users – FindN3/N5- Samsung Fold- Samsung Z Fold 5/ 6/7- Honor users- Honor Magic V2/3/5 Nobrand rejecter - Good to have more than 1 phone butbook style phone should beprimary Used foldable phonefor more than 1 month -Usage of phone should cover photography, office work, and daily leisure/entertainment - Good If got use AI functions on their mobile phones https://forms.gle/YLRsDG8AxSxavLAx5

Chinese speaking focus group Incentive:100 Respondent need to complete a pre-task using powerpoint– on their experience on using digital products Duation 90 minutes Criteria -CHINESE SPEAKING -RESPONDENTS – INTERVIEW WILL BE CARRIED OUT IN CHINESE/MANDARINLOOKING FOR PEOPLE WORKING IN TECHNOLOGY FINANCE AND LOGISTICS SECTORS -30–40 years old - Mid to senior-level managers in Technology, Finance, or Logistics sectors, with direct supervisory responsibility for threeor more subordinates and with at least five years of relevant work experience. - Annual personal income: ≥SGD 50,000 -Useer of BOOK STYLE foldable smart phoneSmartphonePurchase Requirements: -Decision-maker & primary user of a book-style foldable smartphone - Current device must bebrand-new purchase -BOOK STYLE PHONES must be purchased within the past 24 months AND within the first two months after launch of theircurrent model Brand/Model mix:- OPPO Find N users – FindN3/N5- Samsung Fold- Samsung Z Fold 5/ 6/7- Honor users- Honor Magic V2/3/5 Nobrand rejecter - Good to have more than 1 phone butbook style phone should beprimary Used foldable phonefor more than 1 month -Usage of phone should cover photography, office work, and daily leisure/entertainment - Good If got use AI functions on their mobile phones https://forms.gle/YLRsDG8AxSxavLAx5