TUIDE UPDATE

[INA TRANS]

[OSEN = Reporter Choi Lee-jung] Girl group baru HYBE, TUIDE, akhirnya mengungkap lagu utama dari album debut mereka, sekaligus resmi memulai hitung mundur menuju debut. TUIDE (Seohee, Seoyeon, Elena, Jia, Saki, Seah, dan Yi Hani), girl group pertama di bawah label ABD milik HYBE Music Group, merilis jadwal promosi untuk mini album pertama mereka, TUNE & PLAY, melalui media sosial resmi pada 5 Agustus. Melalui jadwal promosi tersebut, terungkap bahwa lagu utama dari album debut mereka berjudul "SUN KISS." Judulnya saja sudah menghadirkan kesan cerah dan menyegarkan layaknya sinar matahari musim panas, sehingga semakin meningkatkan antusiasme para penggemar di seluruh dunia. Gambar jadwal promosi yang dirilis juga berhasil menarik perhatian. Dihiasi bendera warna-warni, tenda, dan papan petunjuk kayu, visualnya menghadirkan suasana yang terasa seperti diundang ke perkemahan musim panas, sekaligus memberikan gambaran tentang identitas TUIDE yang ceria, bebas, dan penuh energi positif. Sesuai jadwal, TUIDE akan resmi memulai hitung mundur debut mereka pada 7 Agustus dengan konten "GET TO KNOW TUIDE" dan "MEET MY GRLS." Setelah itu, mereka akan merilis konten konsep yang terinspirasi dari judul album, yaitu "WE TUNE" pada 10 Agustus dan "WE PLAY" pada 12 Agustus. Rangkaian promosi berlanjut dengan album preview pada 14 Agustus, konten "HOW WE TUNE & PLAY" pada 17 Agustus, dua teaser video musik "SUN KISS" pada 20 dan 22 Agustus, serta foto video musik pada 23 Agustus. Mini album debut mereka, TUNE & PLAY, mengangkat konsep menyatukan berbagai gaya musik ke dalam satu irama (TUNE) dan memaksimalkan keseruan (PLAY) yang lahir dari harmoni tersebut. Melalui musik yang melampaui batas budaya dan generasi, TUIDE bertekad menghadirkan arah baru bagi pasar K-pop global.

🍎 // @TUIDEUPDATE

[ENG TRANS]

[OSEN = Reporter Choi Lee-jung] HYBE's new girl group TUIDE has finally revealed the title track of their debut album, officially kicking off their debut countdown. TUIDE (Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani), the first girl group under HYBE Music Group's label ABD, unveiled the promotion scheduler for their first mini album, TUNE & PLAY, through their official social media on August 5. The scheduler revealed that the title track of their debut album is "SUN KISS." The title alone brings to mind the bright and refreshing energy of summer sunshine, building excitement among fans around the world. The scheduler image also caught fans' attention. Featuring colorful flags, tents, and wooden signboards, it creates the lively feeling of being invited to a summer camp, giving a glimpse of TUIDE's fun, free-spirited, and positive team identity. According to the schedule, TUIDE will officially begin their debut countdown on August 7 with "GET TO KNOW TUIDE" and "MEET MY GRLS." They will then release concept content inspired by the album title, "WE TUNE" on August 10 and "WE PLAY" on August 12. The rollout continues with an album preview on August 14, "HOW WE TUNE & PLAY" on August 17, two music video teasers for "SUN KISS" on August 20 and 22, and a music video photo on August 23. Their debut mini album, TUNE & PLAY, is about bringing different musical styles together into one rhythm (TUNE) and maximizing the joy (PLAY) found through that harmony. With music that breaks down cultural and generational boundaries, TUIDE aims to introduce a fresh new direction to the global K-pop scene. The group's name, TUIDE, comes from the phrase "Tune the Tide," reflecting their ambition to shape the world's ever-changing trends in their own unique style. As HYBE's newest large-scale rookie girl group, TUIDE is already drawing plenty of attention. TUIDE's first mini album TUNE & PLAY and the music video for its title track "SUN KISS" will be released worldwide on August 24 at 6 PM (KST) through major streaming platforms.

[ARTIKEL] The title track of the debut album that was unveiled through the promotion scheduler is 'SUN KISS'. The title itself evokes bright and refreshing energy like summer sunshine and raises the expectations of global fans. ➖ Lagu utama dari album debut yang diungkap melalui jadwal promosi berjudul 'SUN KISS'. Judulnya sendiri memancarkan energi cerah dan menyegarkan layaknya sinar matahari musim panas, sehingga semakin meningkatkan ekspektasi para penggemar global. 🔗 m.entertain.naver.com/home/article/109/0005584239 🍎 // @TUIDEUPDATE

260806 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🍎 // @TUIDEUPDATE

[INFO] ALL OF TUIDE BIRTHDAYS 🎂 • SEOHEE 🇰🇷: 2006 October 11th • SEOYEON 🇰🇷: 2008 March 4th • ELENA 🇰🇷🇺🇸: 2008 April 11th • JIA 🇰🇷: 2008 August 22nd • SAKI 🇯🇵: 2010 October 9th • SEAH 🇰🇷: 2011 January 4th • YI HANI 🇰🇷🇬🇧: 2011 January 7th ©️ tuideimnida 🦁 // @TUIDEUPDATE

[ARTIKEL] HYBE, through its label ABD, has officially unveiled "SUN KISS" as the debut title track of girl group TUIDE, alongside the release of the promotion schedule for their first mini album, "TUNE & PLAY." The song's concept and promotional visuals feature a bright, refreshing, and energetic summer vibe, reflecting TUIDE's free-spirited and positive team identity. Promotions will begin on August 7 with the release of GET TO KNOW TUIDE and MEET MY GRLS, followed by various concept contents, an album preview, music video teasers, and MV photos leading up to their debut. The album "TUNE & PLAY" centers on the idea of harmonizing different musical styles ("Tune") and discovering joy through them ("Play"), with the goal of bringing a fresh new sound to the global K-pop scene. The name TUIDE is derived from the phrase "Tune the Tide," symbolizing the group's ambition to shape and redefine trends with their own unique style. TUIDE's first mini album "TUNE & PLAY" and the music video for "SUN KISS" will be released worldwide on August 24 at 6:00 PM KST. ➖️ HYBE melalui label ABD resmi mengungkap lagu utama debut girl group TUIDE, yaitu "SUN KISS", bersamaan dengan perilisan jadwal promosi mini album pertama mereka, "TUNE & PLAY". Konsep lagu dan visual promosi menghadirkan nuansa musim panas yang cerah, segar, dan penuh energi, mencerminkan warna tim TUIDE yang bebas dan positif. Jadwal promosi dimulai pada 7 Agustus dengan konten GET TO KNOW TUIDE dan MEET MY GRLS, disusul berbagai konten konsep, album preview, teaser video musik, hingga foto MV menjelang debut. Album "TUNE & PLAY" mengusung tema menyatukan berbagai gaya musik (Tune) dan menemukan kesenangan di dalamnya (Play), dengan tujuan menghadirkan warna baru di pasar K-pop global. Nama TUIDE sendiri berasal dari frasa "Tune the Tide", yang melambangkan ambisi mereka untuk membentuk berbagai arus tren dengan gaya khas mereka. Mini album "TUNE & PLAY" beserta video musik "SUN KISS" akan dirilis secara serentak di seluruh dunia pada 24 Agustus pukul 18.00 KST. 🔗 m.entertain.naver.com/home/article/109/0005584239 🦁 // @TUIDEUPDATE

[INFO] JIHYO TWICE Liked #SEOYEON Instagram Post 🦁 // @TUIDEUPDATE

[INFO] — 07/08 22:00 KST → Get To Know TUIDE — 07/08 23:00 KST → Meet my GRLS — 10/08 22:00 KST → WE TUNE — 12,13/08 22:00 KST → WE PLAY — 14/08 22:00 KST → Album Preview — 17/08 22:00 KST → HOW WE TUNE & PLAY — 20/08 22:00 KST → Sun Kiss Official MV Teaser #1 — 22/08 22:00 KST → Sun Kiss Official MV Teaser #2 — 23/08 22:00 KST → Sun Kiss Official MV Photo #2 — 24/08 18:00 KST → Sun Kiss Official MV & Album Release * and much more to come... ©️ tuideimnida 🦁 // @TUIDEUPDATE

260805 || @TUIDE_official TWITTER UPDATE 📆 Put it on your calendar! TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🦁 // @TUIDEUPDATE

260805 || @tuide_abd INSTAGRAM REELS UPDATE noвody мove🧊 #TUIDE #튜이드 #SEOYEON #ELENA #YIHANI 🦁 // @TUIDEUPDATE

260805 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes #YIHANI TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🦁 // @TUIDEUPDATE

260805 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes #ELENA TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🦁 // @TUIDEUPDATE

260805 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes #SEOYEON TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🦁 // @TUIDEUPDATE

260804 || @tuide_abd INSTAGRAM REELS UPDATE boogie check ✔️ #TUIDE #튜이드 #SAKI #SEAH 🦁 // @TUIDEUPDATE

260804 || @hello82official INSTAGRAM UPDATE Tune in to the start of TUIDE’s journey! Secure their debut EP TODAY 💖 PRE-ORDER [TUNE & PLAY] NOW ⬇️ 🔗 LINK IN BIO *All U.S. sales count toward Billboard Charts @tuide_abd #TUIDE #튜이드 #TUNEnPLAY #hello82 🍎 // @TUIDEUPDATE

260804 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes #SAKI #SEAH TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🐻 // @TUIDEUPDATE

260804 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes #SEAH TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🐻 // @TUIDEUPDATE

260804 || @TUIDE_official TWITTER UPDATE 📸 behind the scenes #SAKI TUIDE The 1st EP [TUNE & PLAY] 2026.08.24 6PM (KST) / 5AM (ET) #TUIDE #튜이드 #TUNEnPLAY 🐻 // @TUIDEUPDATE

[INFO] #SEOHEE's friend shared to me how hardworking Seohee was back when she was a trainee..🥹 "She would come back after practicing all night every day, so her average sleep time was only about 2–3 hours. It must have been incredibly exhausting, but she still tried her best to come to school every day without missing classes. She was never late or left early without a reason, and she was the kind of hardworking student who always paid attention and worked diligently in class" ➖ Teman #SEOHEE berbagi kepadaku betapa pekerja kerasnya Seohee saat dia masih menjadi trainee..🥹 "Dia akan kembali setelah berlatih sepanjang malam setiap hari, jadi rata-rata waktu tidurnya hanya sekitar 2-3 jam. Pasti sangat melelahkan, tapi dia tetap berusaha yang terbaik untuk datang ke sekolah setiap hari tanpa bolos kelas. Dia tidak pernah terlambat atau pulang lebih awal tanpa alasan, dan dia adalah tipe siswa pekerja keras yang selalu memperhatikan dan bekerja dengan rajin di kelas" ©tuideimnida 🐻 // @TUIDEUPDATE

[PREDEBUT] #YIHANI 🐻 // @TUIDEUPDATE