اسئله مبادئ تسويق

Services are considered tangible

are a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything.

is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want.

Cultural characteristics can affect marketing decision making.

Political factors strongly affect how people think and how they consume