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❓In Which Cases Can a PWA Be Better Than a Native App? Not every project needs a dedicated app in the App Store or Google Play. In some cases, a PWA can be a more practical solution, from a user's first interaction with a product to regular engagement. ⚡️Together with our partner ZM apps, we explored when a PWA may be preferable to a traditional app and what to consider when choosing the right format. 👇 Read more below

To be honest, we're not fans of absolute statements like "PWA is always better." But there are situations where we can clearly see the difference in our clients' numbers. Think about it: when a user sees an ad and clicks on it, you have just a couple of seconds before they change their mind. If they have to visit an app store, download an app, and wait for it to install, you lose some users right there. A PWA opens instantly. It's not magic - it simply means fewer steps between the click and the desired action. In gambling and betting, this difference can have a direct impact on conversion rates. The second point is that app stores aren't particularly welcoming to our verticals. Native apps can get rejected before launch or spend weeks under review while you're stuck waiting. PWAs don't need to go through app stores, so we avoid that headache altogether. Third, campaign setups have a short lifespan, and that's normal in affiliate marketing. Building a native app takes days, sometimes weeks. We can build a PWA in minutes, test several pre-landers and designs right away, and simply turn off whatever doesn't perform. While someone else is waiting for store approval, you've already run three iterations. Updating content is just as easy - we can adjust reviews, avatars, descriptions, and GEO-specific localization on the fly, without republishing the app. Want to adapt an offer for a new country? Just make the changes. There's no need to rebuild anything. And then there's the issue of bans. If a native app gets banned, you have to start from scratch - ratings, reviews, and installation history are all lost. With a PWA, we can deploy a replacement much faster and avoid losing momentum with our audience. That said, we won't pretend native apps are never necessary. If you need long-term user engagement, deep device integration - such as system-level push notifications or offline functionality - or a strong brand presence in app stores to build trust, a PWA won't replace a native app. But if your priority is testing fast, scaling fast, and recovering quickly from bans, PWA is almost always the winner for us. Not because it's trendy, but because we look at the numbers.

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