What are the Benefits of Google AdMob?
APRIL 7, 2022 BY SANDHYA SOANS ADMOB
Growing your app business takes a lot of effort! You build an excellent app and also have users on it, but generating revenue is hard.
With Google AdMob’s programmatic demand and actionable insights, making money on your app is easier. Before we get to that, let’s understand the fundamentals of Google AdMob.
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What is Google AdMob?
Google AdMob is a mobile advertising platform built for publishers to generate revenue from their apps. The in-app ads and features offered by Google AdMob create scope to earn more money and analyze better ways to generate revenue.
AdMob delivers matching ads to the users as per the criteria set. It works for both Android and iOS apps. So, in case you have a mobile app and want to monetize it, then AdMob is the go-to platform through which you can generate revenue.
How AdMob Work?
Let’s think from the user’s point of view, suppose you are using an application and happen to see an irrelevant ad, would it be of any importance to you?
Most likely, No. Although, if an advertisement of your interest is shown to you, you may click and check out more details on the subject matter.
Hence, it is very crucial that the right type of ad is shown so that you can keep your users not just engaged but also generate revenue out of their engagement.
For example, a user is browsing the web with an intention to buy shoes but doesn’t make a purchase. However, when he is surfing on your app, he sees a discounted ad for the same pair of shoes he was interested in buying.
In such a case, not only the attention of the user is attracted, but there is also a higher possibility for him to click the ad generating revenue for you as the publisher.
The way Google AdMob works is that it displays relevant ads to your users so that you can make the most of it!
Let’s further take an in-depth look at how AdMob works?
Advertisers pay to display their products or services to app users. You, as an app owner simply have to create space for the ad on the app.
Google AdMob acts as a mediator bringing you and the advertiser together, ensuring accuracy, relevance, revenue, and results.
There are three-core functions of AdMob, those are:
To promote your app on in-app ads.
To monetize your app by enabling in-app advertising.
To offer intelligent insights with Google Analytics and optimize revenue.
What is AdMob mediation?
Mediation is an innovative feature offered by Google AdMob to manage multiple ad sources in a unified platform.
With AdMob’s mediation feature you can send incoming ad requests to multiple ad sources and ensure you find the best available ad sources to fill the requests.
Mediation also creates groups called mediation groups based on optimized performance and ranks them to maximize your revenue.
You can set up, manage, and optimize multiple mobile ad networks in one go! Working with various advertising sources creates demand for your ad inventory, which helps generate more revenue.
What are the types of bidding?
There are two types of bidding ad sources you can use in your mediation groups:
Bidding ad sources from the mediation group.
Bidding ad as a part of the AdMob Network.
Steps that define how AdMob works:
Step 1. An ad unit on the app generates ad requests;
Step 2. These ad requests are matched by either AdMob or with one of the mediation groups;
Step 3. A real-time bidding auction is initiated by AdMob;
Step 4. The AdMob’s mediation feature opts for the highest bid ad source.
Step 5. Once confirmed as per the criteria set the ad request is filled.
What Are the Top Four Features of Google Admob?
1. An Ingenious Technology
Google AdMob offers the most advanced automation technology that allows to ingeniously maximize the revenue of every impression served throughout all the ad networks.