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🔸 Full description 🔸 While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) into your social media marketing strategy to grow your online presence and your business. Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows how to develop your social CRM strategy to define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.

🔅 Social Media Marketing: Social CRM 🔊 Author: Megan Adams 🔸 Date: 2022-06-08 ⏰ Duration: 59m 🌀 Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system. 📗 Topics: Social Media Marketing 🔷 Join @linkedin_learning for more courses

🔸 Full description 🔸 Whether you realize it or not, and even if you cant define it, Web3 is everywhere—on social media, in the news, in people's investment planning. While it makes big promises, its vocabulary is unique. If youve heard buzzwords like “blockchain” or “decentralization” or anything about cryptocurrency, but arent sure what it all means, this course can help you make sense of the jargon and technologies underpinning it all. Join instructor Morten Rand-Hendriksen as he explores the many parts of Web3 to help you gain a firm grasp of the principles and practices around the ideas for a new iteration of the Web. This course is set up as a reference tool on Web3, so you can watch one video, or the entire course, depending on what you need to know. Whether you want a high-level explanation of Web3, or want a deep dive into how blockchain technology works, Mortens course has got you covered.

🔅 What Is Web3? 🔊 Author: Morten Rand-Hendriksen 🔸 Date: 2022-06-03 ⏰ Duration: 1h 12m 🌀 Get an introduction to Web3 and its core set of technologies. 📗 Topics: Blockchain 🔷 Join @linkedin_learning for more courses

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🔸 Full description 🔸 Why would any non-lawyer want to think like a lawyer? Whats the benefit of thinking like a lawyer? In this course, law professor Kim Wehle explains how thinking like a lawyer and employing the legal method of decision making helps eliminate emotional reactivity, confirmation bias, and other decision-making pitfalls in favor of evidentiary-based analysis. Kim highlights key aspects of decision making and problem solving, like identifying stakeholders affected in any decision, the importance of asking the right questions, identifying and prioritizing your goals, and exercising critical listening skills. When you think like a lawyer, the result is more informed, thorough, and effective decisions that you can feel good about, regardless of the circumstances.

🔅 Think Like a Lawyer to Make Decisions and Solve Problems 🔊 Author: Kim Wehle 🔸 Date: 2021-07-21 ⏰ Duration: 27m 🌀 Law professor Kim Wehle shows how to use the legal method to make decisions and solve problems in a world full of ambiguity and change. 📗 Topics: Decision-Making, Problem Solving 🔷 Join @linkedin_learning for more courses

🔸 Full description 🔸 From CEOs to high school students, anyone creating quality content can garner an online following as a creator; however, pivoting from creating content as a playful hobby into a sustainable business is far less obvious.In this course, discover what it takes to get your creator business up and running. Kim Kaupe, a successful LinkedIn creator, covers everything from defining your product and audience to officially registering yourself as a business. Kim shares how to lay the groundwork for future posts by setting up a content calendar and a strategy for keeping the process fun. And since being a creator is all about connection, she wraps up the course by sharing how to find inspiration and comradery in the larger creator community.

🔅 Launching Your Creator Business 🔊 Author: Kim Kaupe 🔸 Date: 2022-06-28 ⏰ Duration: 39m 🌀 Discover how to turn the content you create online into a full-fledged, moneymaking business—the business of you. 📗 Topics: Content Creation, Entrepreneurship 🔷 Join @linkedin_learning for more courses