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频道帖子
Hello! Today’s insight: Organizations are replacing role-play with realistic AI rehearsal
REHEARSAL MACHINES*O
rganizations have begun using AI to create realistic rehearsal environments where employees can build confidence, receive feedback and improve before dealing with real customers.*
🇫🇷 LEROY MERLIN:*P
ocket Coach deployed across eight stores, allowing retail associates to rehearse product conversations with an AI customer before stepping onto the shop floor.*
🌍 DEEPBRAIN AI:*A
I Roleplay for insurance agents simulating claims and policy cancellation calls, scored for pacing, clarity and tone with team-wide progress tracking.*
🇺🇸 WORLD SERIES OF POKER:*A
n AI system trained on six months of historical poker footage, analyzing posture, facial movements and blink rate to estimate when players are bluffing.*
Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇*https://hubs.la/Q04q1b-t0TrendWatching Team
| 2 |  Hello! Today’s insight: The biggest opportunity in health & services may be better motivation
MOTIVATIONAL ENGINEERING
Across health, fitness and even dining, game mechanics are becoming a powerful new motivation layer, turning routines people often abandon into experiences they actually want to repeat.
CHINESE WOK:
WokVerse, an AR platform activated by QR codes inside restaurants, lets diners play cricket games, interact with a virtual chef and unlock branded content while waiting for their order.
CRYPTON FUTURE MEDIA:
A Hatsune Miku-voiced blood pressure monitor delivering personalised feedback after every reading, turning a clinical daily habit into a fan ritual.
LIGHTSON:
A free iOS app linking daily physical activity to the survival of a virtual city. Miss your movement target and the city's population shrinks until its lights go dark.
Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇
https://hubs.la/Q04pWD1N0
TrendWatching Team | 157 |
| 3 | Hello! Today’s insight: Consumers will stop doing the buying
DELEGATED DEMAND
AI becoming the customer interface will be one of the enduring business stories of the coming months.
VISA:
Intelligent Commerce allows AI agents to complete purchases using real payment credentials, with pilots involving more than 30 European banks and merchants.
PICK N PAY:
AI grocery assistant, Penny, accepts voice commands, handwritten shopping lists and fridge photos, then builds a personalised basket based on budget, preferences and purchase history.
NEWEGG:
A conversational shopping assistant that lets customers compare products, refine specifications and complete checkout entirely within a chat.
Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇
https://hubs.la/Q04pmv3T0
TrendWatching Team | 215 |
| 4 | Hello! Today’s insight: Consumers will stop doing the buying
DELEGATED DEMANDA
I becoming the customer interface will be one of the enduring business stories of the coming months.*
🇺🇸 VISA:*Intelligent Commerce allows AI agents to complete purchases using real payment credentials, with pilots involving more than 30 European banks and merchants.*�
�🇦 PICK N PAY:*AI grocery assistant, Penny, accepts voice commands, handwritten shopping lists and fridge photos, then builds a personalised basket based on budget, preferences and purchase history.*🇺
🇸 NEWEGG:*A conversational shopping assistant that lets customers compare products, refine specifications and complete checkout entirely within a chat.*Cli
ck below to dive into today's trend-driven opportunity & explore more for free on our platform👇*https://hubs.la/Q04pmv3S0TrendWatching Team | 1 |
| 5 |  :sparkles: SNEAK PEEK: our new AI Signals WhatsApp group
We'll soon launch Serious Shift, a new TrendWatching initiative bringing busy people like you up to date on the biggest AI shifts shaping consumers and organizations. From ‘Non-Personhood’ to ‘Autonomous Firms’.
Even better: Our free Serious Shift WhatsApp group is already live: get one daily essential AI signal if you sign up today!
Click here to sign up
https://www.trendwatching.com/e3t/Ctc/ZP+113/cbF6z04/VX7vtB5rzJS_W92rQRs5nj_XJW2L--MX5R5q5HN15bQXR3qgz0W8wLKSR6lZ3pDMYhJ5CzS9_nN2Shk6bcYn4NW1VkXR15dK9f4W5M0qrV2mZMrHW2dXyhd1-LRLZW49s92t3RQ-p7W7qJr6p5SNJz9W3B4Zc38y0Q-GW5GYbL67qwhDFW2Qc-kF2bzwzHW32DYLM88f83jW6vHyV7162swYW8lQxtw4f66LlW8cS6gx5CN51-N7KBLlyxK8SmW1jLbj88R08vgN4NHf9pFvwlwVPqKFW6sWX5vW2b1ZKb10Qw8wW1RghQh2-1cnQW2mr8X28LXVYfW418k1870xPJbW7JzKFT791GbVW8r1LBT8BJMJ2W8Pgpll2ffjvYW8YYpSY2LwxdsW21bSlZ6TKPzrW81d__M93J9syf4Yl6hT04 | 253 |
| 6 |  Hello! Today’s insight: Bringing fandom into everyday decisions, relationships and rituals
LIVED FANDOM
Fans love building their passions into daily life, and a growing number of brands are responding with products designed around fan behavior, rituals and identity.
🇺🇸 Titan Casket brought Teenage Mutant Ninja Turtles collection into funerals. Yes, really.
🇨🇦 FanDuel made dual-sided scarves for fans with split national loyalties.
🇧🇷 The Brazilian Football Confederation expanded into pet accessories for team-loyal families.
Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇
https://hubs.la/Q04nj5PH0
TrendWatching Team | 292 |
| 7 |  Hello! Today’s insight: The circular economy gets instantly gratifying
TRASH FOR TREATS
Waste is increasingly being turned into discounts, food, products and perks, giving consumers a tangible and instant reason to participate in circular systems.
WASTEBAR — The Netherlands 🇳🇱
In the Netherlands, WasteBar lets people exchange cigarette butts and cans for fresh poffertjes (mini pancakes).
ECOEXIT — United States 🇺🇸
At the University of San Diego, EcoExit collects unwanted dorm items during move-out season and redistributes them to incoming students.
REDISCO — France 🇫🇷
In France, ReDisco transforms unwanted vinyl records, CDs and DVDs into new records and everyday objects. What began as an industry initiative is now expanding to public collection points across the country.
Click below to share this article👇
https://hubs.la/Q04n6pY60
TrendWatching Team | 257 |
| 8 |  Hello! Today’s insight: Brands sourcing materials from biological time rather than industrial process
BIOCRAFT
Manufacturing typically competes on speed, scale and consistency. A growing number of brands are now competing on (biological) growth.
FULL GROWN — United Kingdom 🇬🇧 In the UK, Full Grown trains living trees into chairs, tables and lamps over several years.
MARKS & SPENCER — United Kingdom 🇬🇧
In partnership with Planet Farms, Marks & Spencer introduced vertically farmed leafy greens grown indoors using a fraction of the water and fertilizer required by conventional agriculture.
GIQUELLO — France 🇫🇷
In France, auction house Giquello announced the sale of a handbag made from lab-grown T-Rex leather, cultivated from collagen traces recovered from a fossil.
Click below to share👇
https://hubs.la/Q04mYVM50
TrendWatching Team | 227 |
| 9 |  QUIET TECH. From gadgets to classrooms, deliberate reduction is becoming the premium signal across categories. ________________________________ La Machine — France Creative studio Multiplié hand-assembles a small cube in Burgundy. Flip the switch on top, and a mechanical arm flips it back off. ____________________________________Meadow — United States A compact handset, half the size of a phone, with built-in 4G. ____________________________________Derby Primary School — United Kingdom In May 2026, a school in Derby launched formal conversation lessons. The trigger: teachers found increasing numbers of pupils unable to hold eye contact or a back-and-forth exchange.
The pattern: three different sectors arriving at the same conclusion. Buyers are not making compromises. They are paying extra, or investing curriculum time, to remove capability. That is a different brief for any product or programme team. | 303 |
| 10 | 🧠 Enjoying these trend bites on Telegram?
Then add yourself to TrendWatching's new WhatsApp channel, Serious Shift, too, and receive one insightful, snackable post a day on how AI will change society, the economy, consumers and organizations 👀
A curated ‘in the know’ for anyone who’s deeply into AI futures, but too busy to track it all.
https://chat.whatsapp.com/EFptoaGlMau7sNog3onRP2 | 253 |
| 11 |  Hello! Today’s insight: Utrecht’s newest bus stop exists solely to bring young people to the forest
HEALTH & WELLBEING
Anew, free shuttle in Utrecht ferries young adults from the city center to the forest for a weekly dose of fresh air, forest bathing and quiet time.
In the center of Utrecht, at the corner of Domplein and Domstraat, a new bus stop has appeared. It doesn't connect commuters to offices or shoppers to the suburbs. Its only destination is Landgoed Beerschoten, a forest estate fifteen minutes outside the city. De Boshalte, as the project is called, runs a free shuttle for young adults aged 16 to 27, under the tagline "a natural dose of resilience."
Click below to share this article👇
https://hubs.la/Q04kWwZ80
TrendWatching Team | 272 |
| 12 |  QUIET TECH Less is the feature. Three bets from France, the US and the UK.
Meadow — United States A USD 449 handset, half the size of a phone, built-in 4G. Maps, Spotify, Uber, fitness tracking, a 13MP camera, calls and texts. No browser. No social media.
Derby Primary School — United Kingdom In May 2026, a school in Derby launched formal conversation lessons. The trigger: teachers found increasing numbers of pupils unable to hold eye contact or a back-and-forth exchange. The curriculum covers turn-taking, active listening and confident speaking. | 1 |
| 13 |  Hello! Today’s insight: A focus cookie, a sleep cookie, a protein cookie — and a famous last name
FOOD & BEVERAGE
One cookie carries three grams of creatine and 250 milligrams of citicoline and is sold for focus; another is spiked with L-theanine and pitched as a wind-down before bed; a third packs ten grams of protein into peanut butter. So far, so familiar — the functional food and beverage category is thriving. But Fields Good, an Austin startup that launched this week with USD 1.8 million in pre-seed funding led by Female Founders Fund, is leaning into flavor first and pharmacology second.
Click below to share this article👇https://hubs.la/Q04jlycS0
TrendWatching Team | 312 |
| 14 |  Hello! Today’s insight: The soy brand trolling the trolls who turned “soy boy” into an insult
FOOD & BEVERAGE
Why Sojasun turned "homme-soja" mockery on its head, recruiting its loudest critics as ambassadors and making their rejection the point. In
the manosphere, "soy boy" has hardened into shorthand for weakness, a slur deployed across thousands of videos to strip the masculinity from anyone deemed insufficiently manly. The phrase leans on a semi-understood notion that soy raises estrogen, and it has become one of the movement's favorite insults, a quick way to cast a man as soft, passive, feminized. The irony is hard to miss. These same communities are religiously devoted to protein, and soy is one of the richest plant sources of protein. Sojasun, a brand that pioneered soy products in France, decided to plant its new campaign squarely on that contradiction.
Click below to share this article👇https://hubs.la/Q04jgpXs0
TrendWatching Team | 275 |
| 15 |  Hello! Today’s insight: ThredUp’s pop-up reframes secondhand as a smart fix for wedding guests’ drained wallets
FASHION
87% of wedding guests buy outfits they only wear once. ThredUp's new pop-up and dress code decoder offer a cheaper, faster way to dress for the occasion. The
wedding-industrial complex has always extracted plenty from the couple, but a quieter cost has been piling up in guests' closets. According to new ThredUp data, 87% of wedding guests have bought an outfit they wore exactly once, and 68% of those pieces are still hanging in closets, waiting for an occasion that never repeats. The culprit is a feedback loop of hyper-specific dress codes ("Amalfi chic," "old Hollywood glamour," "colorful cocktail") and a social-media norm that treats outfit repeating as a minor public failure. Nearly a third of guests say they can't reliably decode what these invitations are even asking for.
Click below to share this article👇https://hubs.la/Q04hTPhm0
TrendWatching Team | 228 |
| 16 |  Hello! Today’s insight: Germany’s largest rooftop farm sits above a new REWE supermarket in Berlin
RETAIL & COMMERCE
Above the produce aisle in Berlin-Lankwitz, lettuce is growing on the roof. REWE opened its new Green Farming market on May 21, capping a timber-framed hall with a 2,760-square-meter glass greenhouse, which the company calls the largest rooftop farm in Germany. Local urban-ag specialist ECF Farmsystems runs the hydroponic operation, which will produce up to 900,000 mixed-salad units per year, harvested daily and distributed to roughly 500 REWE stores across the capital region. Seedling to shelf takes 23 days.
Click below to share this article👇https://hubs.la/Q04hPWYy0
TrendWatching Team | 201 |
| 17 |  Hello! Today’s insight: Spotify will reserve concert tickets for an artist’s biggest fans
ENTERTAINMENT
Reserved by Spotify saves two tickets for superfans. No scalpers, no extra fees. But the partner behind it is the one fans love to hate. The modern concert ticket sale has become a familiar ordeal. Queue up at the appointed minute, refresh frantically, watch the inventory vanish into the hands of bots and resellers, and walk away empty-handed. At its 2026 Investor Day in New York yesterday, Spotify pitched a workaround. A new feature called Reserved will identify an artist's most dedicated listeners and set aside two tour tickets for each of them, available to buy during a private window of roughly a day before the general on-sale begins.
Click below to share this article👇https://hubs.la/Q04hH1R90
TrendWatching Team | 269 |
| 18 |  Hello! Today’s insight: WWF hijacks the recess bell to reconnect French kids with nature
NONPROFIT & SOCIAL CAUSE
By replacing school bells in 6,300 French primary schools with the calls of threatened species, WWF turns a daily ritual into a wildlife lesson. For one week in May, recess at more than 6,300 French primary schools starts with a howl, a croak, a song or a click. WWF and Saatchi & Saatchi France have replaced the standard bell with the calls of four threatened species: the boreal lynx on Monday, the whiskered tern on Tuesday, the wolf on Thursday, and the sperm whale to close out the week — turning a sound that sends kids outside into a small, daily lesson on the wildlife they're meant to inherit.
Click below to share this article👇https://hubs.la/Q04hyJcL0
TrendWatching Team | 234 |
| 19 |  Hello! Today’s insight: A chatbot beat 911 dispatchers at coaching CPR — and its creators want everyone to use it
HEALTH & WELLBEING
When someone collapses, the outcome usually depends on instructions provided by an emergency dispatcher. ChatCPR outperformed human guidance on every measure.Roughly 350,000 Americans suffer an out-of-hospital cardiac arrest each year. Tragically, only about 10% survive. One reason is that just 2% of the population is trained in CPR, so when someone collapses on a sidewalk or in a living room, what happens next usually comes down to a 911 dispatcher talking a panicked stranger through chest compressions. Researchers at UC San Diego, working with the University of Pittsburgh and Johns Hopkins, have built an AI tool designed to do that job. In a study published in JAMA Internal Medicine, it outperformed human dispatchers on every measure.
Click below to share this article👇https://hubs.la/Q04hmjNB0
TrendWatching Team | 210 |
| 20 |  Hello! Today’s insight: Pedal in, get oat: Oatly reworks the drive-thru for a city that runs on bikes
FOOD & BEVERAGE
Oatly's Amsterdam bike-thru turns the American drive-thru into a piece of novelty for cyclists, no car (or behavior change) required. Amsterdam has long been a city built around the bicycle, so when Oatly went looking for a way to put its oat drinks in front of more people, the answer was already rolling past on two wheels. From May 15 to June 7, the brand is running the Oatly Bike-Thru at Papaverhoek 24 in Amsterdam-Noord: a stainless-steel kiosk with its own cycle lane, where riders pull up to a window, order, pay and pedal off.The menu features a curated drinks list, including Salted Gochujang Barista Cacao, Earl Grey Mont Blanc and Strawberry-Sakura Genmaicha Matcha, alongside a Hojicha Soft Serve and a more conventional coffee menu of cortados, cappuccinos and lattes.
Click below to share this article👇https://hubs.la/Q04hbWvD0
TrendWatching Team | 203 |
