Unicorn Mafia

Top 11 soft skills that every entrepreneur should have according to Unicorn Mafia Community 1. COMMUNICATION: • Listen without interrupting. • Speak with a positive tone. • Pay attention to your body language. 2. PERSUASION: • Identify what other people care about. • Create stories that resonate with them. • Communicate those stories with brevity and emotion. 3. NEGOTIATION: • Listen carefully. • Understand what the other side wants. • Know your worth. • Then propose solutions that benefit both sides. 4. RELATIONSHIP BUILDING: • Help others unconditionally. • Look for common interests. • Always add value before asking for something in return. 5. EMPATHY: • Take a genuine interest in other people. • Look at things from their perspective. • Acknowledge their feelings. • Never judge and always be supportive. • Be generous with your time and attention. 6. POSITIVE ATTITUDE: • Never gossip. • Never complain. • Criticize sparingly. • Always speak well of others. 7. TEAMWORK: • Avoid claiming all the credit. • Celebrate other people's wins. • Praise teammates publicly and praise them generously. 8. CONFLICT RESOLUTION: • Avoid arguments and accusations. • Focus on solutions over problems. • Apologize unconditionally when it's your fault. 9. EMOTIONAL INTELLIGENCE. • Never act impulsively. • Take a step back when you're upset. • Understand what you're feeling. • Understand the consequences of your actions. • Then proceed accordingly. 10. TIME MANAGEMENT: • Learn to prioritize. • Learn to delegate. • Learn to say no. 11. WORK ETHIC: • Take responsibility for your work. • Always show up and deliver on time. • Always keep your commitments • Never deflect blame on to others. Join 120k Unicorn Mafia in one tap

How to use reminders When you ask for help from other founders/connectors and when you follow up after ward intros to investors, frequently people don't respond. This isn't a sign of rejection. Everyone is super busy, traveling, balancing family and work, and could have potentially read your message right before losing connection, jumping on a plane, or doing some other task. The frequency of "dropping the ball" in fundraising is very high. To counteract, you need to send everyone lots of reminders. I got my previous job (Entrepreneur in Residence at Entangled Group) after a warm intro and *four reminders* before getting a reply. Make your ask super simple, typically, just ask for an indication of interest and readiness to continue the conversation. Here's a typical sequence of reminders you can use. Space them by 2-3 business days. *Reminder 1 — Single line, ending in yes/no question* Hi X — following up to the intro from Y. Would you have time to learn more about our round? *Reminder 2 — New positive news, brief summary, yes/no question* Hi X — this is Z from company A again. We do _company description_. Since Y has intro-ed us, we made serious progress on traction metrics N, M, P. The round is still open — would you have time to talk in the next few days? *Reminder 3 — Last chance, yes/no question* Hi X — Life is busy! This is my last email on company A after an intro from Y. Is there still a chance you might be interested to consider us for investment? Generally speaking, once you have a warm intro, an initial indication of interest, or a promise of help, you can do 3-4 reminders until getting the next response. 👇❤️🦄 Join 120K Unicorn Mafia in one tap

How to use reminders When you ask for help from other founders/connectors and when you follow up after ward intros to investors, frequently people don't respond. This isn't a sign of rejection. Everyone is super busy, traveling, balancing family and work, and could have potentially read your message right before losing connection, jumping on a plane, or doing some other task. The frequency of "dropping the ball" in fundraising is very high. To counteract, you need to send everyone lots of reminders. I got my previous job (Entrepreneur in Residence at Entangled Group) after a warm intro and *four reminders* before getting a reply. Make your ask super simple, typically, just ask for an indication of interest and readiness to continue the conversation. Here's a typical sequence of reminders you can use. Space them by 2-3 business days. *Reminder 1 — Single line, ending in yes/no question* Hi X — following up to the intro from Y. Would you have time to learn more about our round? *Reminder 2 — New positive news, brief summary, yes/no question* Hi X — this is Z from company A again. We do _company description_. Since Y has intro-ed us, we made serious progress on traction metrics N, M, P. The round is still open — would you have time to talk in the next few days? *Reminder 3 — Last chance, yes/no question* Hi X — Life is busy! This is my last email on company A after an intro from Y. Is there still a chance you might be interested to consider us for investment? Generally speaking, once you have a warm intro, an initial indication of interest, or a promise of help, you can do 3-4 reminders until getting the next response. Join 120K Unicorn Mafia in one tap

Top 11 soft skills that every entrepreneur should have according to Unicorn Mafia Community 1. COMMUNICATION: • Listen without interrupting. • Speak with a positive tone. • Pay attention to your body language. 2. PERSUASION: • Identify what other people care about. • Create stories that resonate with them. • Communicate those stories with brevity and emotion. 3. NEGOTIATION: • Listen carefully. • Understand what the other side wants. • Know your worth. • Then propose solutions that benefit both sides. 4. RELATIONSHIP BUILDING: • Help others unconditionally. • Look for common interests. • Always add value before asking for something in return. 5. EMPATHY: • Take a genuine interest in other people. • Look at things from their perspective. • Acknowledge their feelings. • Never judge and always be supportive. • Be generous with your time and attention. 6. POSITIVE ATTITUDE: • Never gossip. • Never complain. • Criticize sparingly. • Always speak well of others. 7. TEAMWORK: • Avoid claiming all the credit. • Celebrate other people's wins. • Praise teammates publicly and praise them generously. 8. CONFLICT RESOLUTION: • Avoid arguments and accusations. • Focus on solutions over problems. • Apologize unconditionally when it's your fault. 9. EMOTIONAL INTELLIGENCE. • Never act impulsively. • Take a step back when you're upset. • Understand what you're feeling. • Understand the consequences of your actions. • Then proceed accordingly. 10. TIME MANAGEMENT: • Learn to prioritize. • Learn to delegate. • Learn to say no. 11. WORK ETHIC: • Take responsibility for your work. • Always show up and deliver on time. • Always keep your commitments • Never deflect blame on to others. Join 120K Unicorn Mafia in one tap

Investor personas Different investors are motivated by different things, invest at different stages, and can be the right choice for different startups. One of the most important steps in fundraising process is to figure out what investor personas will be the best fit for your company. *Top-tier investor** — is well know, invested in famous companies, has strong inbound dealflow from their personal network. Sees 1000-5000 companies per year, invests primarily in (1) super strong traction, (2) repeat founders with great past success, (3) people they have strong personal connection with like former colleagues. New angel — looking to build a reputation and learn about investing. Looks for companies where they can provide hands-on help based on their previous skills and work experience. Hard to find on places like Angel.co. Ask other founders — what fresh new angels they've seen. New pre-seed or seed fund — looking to add first few "logos" to their portfolio and impress potential LP to add new capital to their fund. Look for something that looks "trendy" or "awesome". Understand that they need to come early or accept companies with less traction to win the deal against top-tier investors. Look for "new fund" announcements on publications like TechCrunch and Venture Beat. Casual investor — investor who looks to learn more than to make money. Has a day job like a CEO of late stage startup. Has some personal areas of interests and free capital to play with. Interested in investing in smart people exploring their market of interest. Look for active operators who casually invest. Some of them invest out of "scout funds" associated with top venture firms. Non-venture investor — someone who traditionally been active in other forms of investments like real estate, private equity. In many cases, a family office of a wealthy person. Looking for venture deals aligned with their primary area of business. There are many more personas, but these will give you an idea. The mistake many startups are making is only building their list around "top-tier investor" persona. For most startups it's not the most likely type of investor to invest! 👇❤️🦄 Join 120K Unicorn Mafia in one tap

Top 11 soft skills that every entrepreneur should have according to Unicorn Mafia Community 1. COMMUNICATION: • Listen without interrupting. • Speak with a positive tone. • Pay attention to your body language. 2. PERSUASION: • Identify what other people care about. • Create stories that resonate with them. • Communicate those stories with brevity and emotion. 3. NEGOTIATION: • Listen carefully. • Understand what the other side wants. • Know your worth. • Then propose solutions that benefit both sides. 4. RELATIONSHIP BUILDING: • Help others unconditionally. • Look for common interests. • Always add value before asking for something in return. 5. EMPATHY: • Take a genuine interest in other people. • Look at things from their perspective. • Acknowledge their feelings. • Never judge and always be supportive. • Be generous with your time and attention. 6. POSITIVE ATTITUDE: • Never gossip. • Never complain. • Criticize sparingly. • Always speak well of others. 7. TEAMWORK: • Avoid claiming all the credit. • Celebrate other people's wins. • Praise teammates publicly and praise them generously. 8. CONFLICT RESOLUTION: • Avoid arguments and accusations. • Focus on solutions over problems. • Apologize unconditionally when it's your fault. 9. EMOTIONAL INTELLIGENCE. • Never act impulsively. • Take a step back when you're upset. • Understand what you're feeling. • Understand the consequences of your actions. • Then proceed accordingly. 10. TIME MANAGEMENT: • Learn to prioritize. • Learn to delegate. • Learn to say no. 11. WORK ETHIC: • Take responsibility for your work. • Always show up and deliver on time. • Always keep your commitments • Never deflect blame on to others. 👇❤️🦄 Join 120K Unicorn Mafia in one tap

👇❤️🦄 Join 120K Unicorn Mafia in one tap

11 Reasons Why Networking is Essential for Any Startup https://telegra.ph/11-Reasons-Why-Networking-is-Essential-for-Any-Startup-03-25 👇❤️🦄 Join 120K Unicorn Mafia in one tap

Lead generation Chanels for Startups 👇❤️🦄 Join 120K Unicorn Mafia in one tap

5 common mistakes by first-time startup founders 💼 There is no business without mistakes. Especially if this is your first attempt. You feel free to make decisions, but you don't have enough experience yet not to fail. Undoubtedly, learning from your mistakes is effective. But you can try to prevent them by studying the experience of your colleagues. Here are the most common ones: 1. Hiring full-time employees before product-market-fit. Getting to product-market-fit is the only thing that matters in the early years of your company. Simply put, do you have something that people really love. Until this point, you will be frantically trying many ideas, sometimes weekly. During this time anyone other than a co-founder will soon get frustrated by the changes of direction and eventually wonder if the compensation they are giving up on elsewhere is worth it. 2. Deprioritizing offshore talent. Saving money is crucial in the early days. The biggest expense is labor and given the quality of talent around the world, and tools to collaborate with them, hiring offshore is the best way to save money early on. Try looking for employees from lower-affluence countries or regions rather than from world centers and big cities. So you can pay less and get the same results. 3. Holding on to the first idea far too long. Your first idea is very likely going to fail. This may seem like a gross generalization, especially since you probably just quit a job to launch your startup based on an idea you think is very good. But success with startups usually comes from insights that no one else has. And they are seldom found in a survey but rather learned through failure. So the key to success is to iterate fast through ideas and get those insights quickly. 4. Building a bigger MVP than necessary. Most founders have a grand vision for the solution to a thorny problem. They could create a complete product before finding out people wouldn’t use it. Developing a mobile app or website needs a lot of resources. Just getting reliable login/ authentication, having useful onboarding, ensuring a responsive layout, etc takes a ton of time and you haven’t even got a feature yet. Instead, conduct at least a fake-door test: make a landing page with no-code tools, describe your offer, and run ads on it. The number of clicks will show you if it makes sense to work on the idea further. 5. Not having a marketing co-founder. The number one thing investors look for in a startup is a high growth, typically 10% month-over-month or more. That’s because it’s an easy signal for product-market-fit and a business that scales. But getting to high growth is very difficult and requires constant experimentation with new marketing channels and strategies. A marketing co-founder is essential so that he/ she focuses on growth every day and is not distracted by other things.

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