Lee Know
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Stray Kids' Lee Know Selected as Brand Ambassador for Matin Kim's 26FW Season "Popular boy group Stray Kids' Lee Know has been selected as the brand ambassador for Matin Kim's 26FW season. Lee Know is an artist who demonstrates a wide expressive range, moving from intense performances on stage to natural, relaxed looks in everyday life. By selecting Lee Know as ambassador, Matin Kim plans to expand beyond women-centric styling and strengthen its unisex lineup, allowing everyone to enjoy Matin Kim items regardless of gender. The 2026 Autumn-Winter campaign presented with Lee Know is based on the concept of "a celebrity inside and outside a magazine." It captures both the natural daily life outside the magazine and the polished celebrity persona inside it. Lee Know styled a range of wearable autumn pieces suitable for daily life, including logo knits, zip-ups, beanies, and a expanded selection of bottoms like cargo pants and track pants. The collection also features a padding (puffer jacket) lineup for the winter season, offering a versatile seasonal look that balances warmth and style. The padding collection, a key focus for the FW season, stands out for its wide variety in thickness, quilting patterns, colors, and materials. It broadens consumer choice with options ranging from lightweight outerwear for easy daily wear to heavy outerwear built for severe cold. Additionally, by incorporating basic quilting, diamond patterns, and both matte and glossy finishes, the collection achieves a sporty yet trendy style."
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Matin Kim’s 2026 Fall continues with a new issue featuring LEE KNOW. 🖤
The Matin Kim MAGAZINE project captures each season as a new issue, featuring icons shaping contemporary culture.
Set against a newsstand, this issue captures a meta moment as LEE KNOW comes across a magazine featuring himself.
Browsing through magazines like any passerby, lingering on the street, and casually taking in his surroundings.
Through these effortless, everyday moments, discover LEE KNOW’s natural presence alongside
the relaxed and free-spirited mood of Matin Kim’s new Fall collection.
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260908 Matin Kim IG Story update
Surprised by the sudden news, everyone? 🕺 Tomorrow's the day! 😳😳 Matin Kim's Fall Season 2nd Drop is finally coming with our new icon. Can you guess who it is? To celebrate the new release, we'll be opening a Question Box tomorrow at 3 PM (KST) for all our Matinies! And of course, we have a surprise event again 🎁 One lucky Matiny who leaves a question will be selected to receive an item from the 2nd Drop. Check out the slides, browse through the lineup, and leave us any questions you're curious about! See you tomorrow at 3 PM 🖤🖤
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260908 matinkim_magazine IG update with Lee Know
Who will be the face of Matin Kim Fall? 👀✨
