اسئله مبادئ تسويق

means that service quality depends heavily on the quality of the buyer-seller interaction during the service encounter.

means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.

Employees influence customers

Internal marketing is

One of marketing strategies for service firms links service firm profits with employee and customer satisfaction.

Marketing Strategies for Service Firms include

In addition to traditional marketing strategies, product firms often require additional strategies.

Perishability means services can be stored for later sale or use

Services cannot be seen, tasted, felt, heard, or smelled before purchase these information describes

Services have characteristics that distinguish them from products ,one of these answers is correct

Types of Service Industries (Government)

Which of the following is from product mix

consists of all the product lines and items that a particular seller offers for sale.

Nike running shoes are an example

Line stretching • Line filling is from

is the number of items in the product line It is a definition for

Product line is a group of products that are closely related but, their function is not the same

Which of the following describing attributes,