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John Lewis is counting on an excitable baby dragon called Edgar to put some heat under sales this Christmas in its first joint festive advert with the retailer's sister chain, Waitrose. The campaign is fronted by a 10-year-old actor called Ruby, who had to act alongside a stick or plastic model in place of the animated Edgar, who was created using CGI Subscribe to Guardian News on YouTube ► http://bit.ly/guardianwiressub John Lewis Christmas ad features excitable dragon Edgar ►
https://www.theguardian.com/media/2019/nov/14/john-lewis-christmas-ad-excitable-dragon-edgar-waitroseSupport the Guardian ►
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