⇒ [Article] BTS is planning a historic comeback performance at Gwanghwamun Square in Seoul around the release of their 5th full album on March 20. The concert is expected to be free, and the Seoul city government has given conditional approval, focusing on safety, crowd control, and traffic management. Approval has also been granted to use nearby cultural heritage areas such as Gyeongbokgung and Sungnyemun under certain conditions.
The tentative title of the performance is “K-Heritage and K-Pop Fusion Performance.” HYBE stated, “Gwanghwamun Square is a symbolic space that shows Korea’s identity… By holding a concert here, we aim to reaffirm BTS’s identity as artists born in Korea and express our love for the country.”
HYBE also said, “We plan to live-stream the process of BTS members departing from Gyeongbokgung Palace and arriving at the Gwanghwamun Square stage through OTT platforms to audiences around the world.” The broadcast is planned for 190 countries, and HYBE estimates around 50 million real-time viewers. Since many people watch broadcasts afterward, if the international OTT broadcast recording is successful, total viewership could exceed 100 million.
From the perspective of Korea and Seoul, opportunities like this are rare. A private company, HYBE, is effectively using its own assets to promote the Gwanghwamun area to the world for free.
It is reported that Seoul City and the Cultural Heritage Administration have granted conditional approval for HYBE’s use applications, but this matter should not end with simple permission. Government officials typically avoid creating the appearance of giving special treatment to specific individuals or companies. Even granting permission to use the Gwanghwamun area could be seen as preferential treatment toward a specific artist, so officials may be hesitant to offer further active support but they should not be.
Making the Gwanghwamun concert a success is not a benefit for BTS or HYBE alone, it is a major gain for Seoul and for Korea. In that sense, this should be viewed as an event for the public interest, not for private corporate profit.
Gwanghwamun has long been a symbolic space for Korea and Seoul, and recently, with the installation of large digital billboards, the country has aimed to develop it into a global landmark. With BTS holding a free concert shortly after these installations, Korea has seized a chance to truly elevate the Gwanghwamun area into a world-class destination.
Through this performance, BTS is expected to introduce cultural heritage sites from Gyeongbokgung’s Gwanghwamun Gate to Sungnyemun to audiences worldwide. Their comeback album is also titled Arirang. Through BTS’s actions, international interest will rise not only in the location of Gwanghwamun but also in Korea’s history.
BTS is providing Korea with national promotion on a massive scale that cannot be measured in money.Therefore, this event should be regarded not as a concert by a specific artist, but as a public event. Seoul City and related authorities should do their utmost to ensure its success and prepare so that when the world’s attention focuses on the Gwanghwamun area during the BTS performance, the streets appear at their very best.
That HYBE created a group like BTS is nothing short of a miracle in Korean history. BTS has already done a great deal for Korea. And immediately after completing military service, they have once again begun the work of introducing Seoul to the world. They can truly be called national heroes
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⇐ ترجمه مقاله یکی از رسانههای کرهای درباره کنسرت بیتیاس در میدان گوانگهامون🔖
هایب اعلام کرد که بیتیاس با انتشار آلبومشون در ۲۰ مارس، در حال برنامهریزی برای یک اجرای تاریخی در میدان گوانگهامون سئول هست. انتظار میره این کنسرت رایگان باشد و شهرداری سئول نیز با تمرکز بر مسائل امنیتی، کنترل جمعیت و مدیریت ترافیک، موافقت مشروط خودشو اعلام کرده. همچنین مجوز استفاده از مناطق میراث فرهنگی مجاور مانند کاخ گیونگبوکگونگ و سونگنیهمون تحت شرایط خاص صادر شده.